The latest from the CRC team
After more than five years at CRC, I’m no stranger to getting my head around new sectors and specialisms. From mastering SaaS and white-labelling back in 2022 to grasping the benefits of being AI-native today, a new client typically means learning a whole new world with its own lingo and dedicated journalists. Sometimes a new […]
B2B PR, or business-to-business public relations, is the process of building the reputation, visibility and credibility of a company that sells products or services to other organisations. B2B PR strategies commonly include media relations, thought leadership, leadership profiling, reactive commentary, research campaigns, company news (press office) and owned content (blogs, social media content, and so […]
In May, City Road Communications travelled to Mexico for the Street Child World Cup, hosted by Street Child United. CRC has worked with Street Child United for around two years, supporting the charity with media strategy and messaging, as well as profile-building and communications around its headline international event – the Street Child World Cup. […]
Inntelo is an AI-native concierge platform for the hospitality industry. It gives guests access to an AI concierge that connects requests, services, and personalisation across their stay. From requesting amenities to booking a restaurant table or local excursion, everything is available directly from their phones, or via calls, voice or WhatsApp in more than 40 […]
Building a brand's messaging from the ground up
Case Study: UK product launch
Discover how leading communication teams design surveys that cut through the noise, generate press-worthy insights, and build credibility with journalists, stakeholders and clients.
How do you truly measure the impact of PR? This guide explores how to go beyond basic metrics and align PR success with business goals through the concept of Return on Expectations (ROE). Whether you're launching a campaign or building a long-term strategy, learn how to define meaningful outcomes, track progress, and demonstrate the real value of your PR efforts.
Struggling to make pensions communications stick? This practical guide explores how financial services brands can simplify complex topics, build trust, and create content that truly connects. From understanding your audience to shaping messages that cut through the noise, learn how to turn clarity into your biggest communications asset.
