Insights
What we have learned, written down.
Practical writing from the CRC team on B2B PR, thought leadership, media relations, research campaigns and AI visibility, alongside case studies of our client work.
New report
How lenders, advisers and investors consume financial media, how AI has changed the way brands are discovered, and why earned coverage now drives AI visibility.
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After more than five years at CRC, I’m no stranger to getting my head around new sectors and specialisms. From mastering SaaS and white-labelling back in 2022 to…
Blog
B2B PR, or business-to-business public relations, is the process of building the reputation, visibility and credibility of a company that sells products or services to other organisations. B2B…
Blog
In May, City Road Communications travelled to Mexico for the Street Child World Cup, hosted by Street Child United. CRC has worked with Street Child United for around…
Guide
Discover how leading communication teams design surveys that cut through the noise, generate press-worthy insights, and build credibility with journalists, stakeholders and clients. Traditional press tactics aren't enough…
Guide
How do you truly measure the impact of PR? This guide explores how to go beyond basic metrics and align PR success with business goals through the concept…
Guide
Struggling to make pensions communications stick? This practical guide explores how financial services brands can simplify complex topics, build trust, and create content that truly connects. From understanding…
Guide
PR and marketing are most powerful when they work in sync. While PR builds brand visibility and shapes reputation, it lays the groundwork for marketing to turn that…
Guide
Want your news to stand out? This practical guide breaks down how to craft effective press releases that capture attention, deliver real impact, and support your wider communications…
Blog
Tasked with building the brand from scratch, the initiative focused on establishing credibility through a robust messaging framework centered on the EU AI Act. By positioning CEO Nik…
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