The latest from the CRC team
In May, City Road Communications travelled to Mexico for the Street Child World Cup, hosted by Street Child United. CRC has worked with Street Child United for around two years, supporting the charity with media strategy and messaging, as well as profile-building and communications around its headline international event – the Street Child World Cup. […]
Tasked with building the brand from scratch, the initiative focused on establishing credibility through a robust messaging framework centered on the EU AI Act. By positioning CEO Nik Kairinos as a thought leader and utilizing reactive media tactics, the campaign secured major coverage in Forbes and TechRadar. This collaboration transformed the pre-launch company into a recognized authority in AI safety and compliance.
CRC helped RAW Capital Partners reposition its brand as it expanded into UK-resident lending. By framing the new product as a natural extension of its specialist expertise and delivering a sustained PR campaign across trade media and digital channels, we shifted market perception while preserving RAW's identity. The result was consistent, high-impact coverage that aligned the lender's evolving strategy with how it is understood in the market.
Inntelo is an AI-native concierge platform for the hospitality industry. It gives guests access to an AI concierge that connects requests, services, and personalisation across their stay. From requesting amenities to booking a restaurant table or local excursion, everything is available directly from their phones, or via calls, voice or WhatsApp in more than 40 […]
Building a brand's messaging from the ground up
Case Study: UK product launch
Discover how leading communication teams design surveys that cut through the noise, generate press-worthy insights, and build credibility with journalists, stakeholders and clients.
How do you truly measure the impact of PR? This guide explores how to go beyond basic metrics and align PR success with business goals through the concept of Return on Expectations (ROE). Whether you're launching a campaign or building a long-term strategy, learn how to define meaningful outcomes, track progress, and demonstrate the real value of your PR efforts.
Struggling to make pensions communications stick? This practical guide explores how financial services brands can simplify complex topics, build trust, and create content that truly connects. From understanding your audience to shaping messages that cut through the noise, learn how to turn clarity into your biggest communications asset.
