What a press office does
A press office is the function, in-house or at an agency, that manages a business’s relationship with the media. It shares company news, responds to journalists’ requests, arranges briefings and interviews, and looks for opportunities to place the business in stories that are already being written.
Our press office service takes on that function for you. We act as your named media contact, so journalists know who to call and get a fast, useful response every time.
What is included
- Press releases. Written, approved and distributed for funding rounds, senior appointments, partnerships, product launches, results and milestones.
- Targeted pitching. Tailored approaches to the journalists most likely to cover each story, not blanket distribution.
- Media list management. Live lists of the reporters, editors and freelancers covering your sector, maintained as they move.
- Journalist enquiries. Monitoring of media requests and fast responses when a journalist needs a source.
- News monitoring. Daily tracking of your coverage, your competitors’ and the issues affecting your market.
- Reporting. Monthly coverage reports with reach, quality and the outlets that matter to you.
Why it matters
Consistency builds trust. A business that appears regularly in the publications its buyers read is assumed to be established, credible and worth speaking to. That perception carries into sales conversations, investor meetings and recruitment, and it is what AI assistants rely on when they decide which companies to recommend.
Results
For Chetwood Bank we ran an integrated press office and campaign programme that delivered 532 pieces of coverage with a combined online readership of 1.69 billion. For Magdrive, 62 pieces of coverage reached an online readership of 903 million as the company built its profile ahead of growth funding.
The press office works alongside reactive PR, which adds timely commentary on news you did not create, and executive profiling, which builds the profile of your spokespeople.
