Services

Research-led PR campaigns that create your own news

Original data gives journalists a reason to write about you and gives your leaders something worth saying.

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Why research works

Journalists need new information. A well-designed survey of your market, your customers or the wider public produces headlines, charts and quotes that would not otherwise exist, and positions your business as the source. Research campaigns are among the most reliable ways to secure national and trade coverage, and the data keeps working for months across content, sales and thought leadership.

How we run a research campaign

  1. Hypothesis. We agree what story you want to be able to tell and what data would prove it.
  2. Design. Questionnaire design that produces newsworthy, quotable results without leading respondents.
  3. Fieldwork. We commission the survey through an accredited panel provider, with sample sizes and weighting that stand up to scrutiny.
  4. Analysis. We find the headlines, the regional and demographic angles and the trends worth following.
  5. Launch. Press release, exclusive placements, comment from your spokespeople and a report or infographic for your own channels.
  6. Extension. Follow-up stories, bylines and sales content built on the same data.

Reports we have produced

We have produced research-led reports for clients including Avilio, Butterfield Mortgages, infinitSpace, My Pension Expert, nuom and RAW Capital Partners, each generating coverage and providing a year of content.

Our guide How to use quantitative research to generate press coverage explains the method in detail.

Where this has worked

All case studies

Frequently asked questions

What sample size do we need?

For UK consumer research, 2,000 respondents is the standard journalists expect. For business audiences, 250 to 500 senior decision-makers is typical. We advise on the right size for the story and budget.

How much does a research campaign cost?

Fieldwork costs depend on audience and sample size, and are passed through at cost. Our fee covers design, analysis, content and media relations. We will scope it precisely once we know the audience.

How often should we run research?

Most clients run one or two major campaigns a year, with smaller polls to support reactive commentary.

Related services

All services

  • Strategy Development and Brand Positioning

    We work out what you stand for, who needs to hear it and how to say it, then turn that into a plan.

  • Key Messaging Development

    A messaging framework gives everyone in your business the same clear story to tell, from the boardroom to the press release.

  • Executive Profiling

    Even in B2B, people buy from people. We make sure your senior leaders are the ones journalists, investors and buyers turn to.

  • Press Office

    An always-on press office that gets your announcements to the right journalists and keeps your business visible between them.

  • Thought Leadership

    We find the point of view your market needs to hear, then build the content and coverage that makes it yours.

  • Reactive PR

    When the news agenda touches your market, we get your spokesperson's view to journalists while the story is still being written.

  • AI Visibility

    Your buyers now ask AI assistants who to talk to. We make sure the answer includes you, using the same earned coverage those tools trust.

  • Content Creation

    Content written by people who have worked as journalists, so it is clear, accurate and worth reading.

  • Crisis Communications

    Planning, media handling and clear messaging to help your business respond quickly and credibly when something goes wrong.

  • Media Training

    Practical interview training for leaders who speak to print, online, broadcast and podcast media.

  • Events and Awards

    Support before, during and after industry events, plus an awards strategy and entries that showcase your best work.

  • Social Media

    Concise, consistent social content that puts your coverage and expertise in front of the audiences you want to reach.

Talk to us about your next campaign

A 30-minute conversation with a director. No pitch, just an honest view of what PR can do for your business and what it would take.

Book a free consultation