The London B2B PR agency for finance, technology and professional services

A B2B PR agency builds the reputation and visibility of a company that sells to other businesses. That usually means defining positioning and messaging, securing media coverage, producing thought leadership, profiling senior leaders and running research-led campaigns. The aim is that the people who buy from you, invest in you or partner with you already know and trust your name before the first conversation.

We specialise in financial services, technology, property, hospitality and professional services. Our team has worked as journalists and communicators in these sectors, and our parent group owns UKTN and PropertyWire, so we understand the media landscape from both sides.

No. UKTN and PropertyWire are editorially independent, and their journalists decide what to cover on news value alone. CRC clients receive no preferential treatment, and we never promise coverage in any MVI title. What our publishing background does give clients is an inside understanding of how editors work and what makes a story worth covering, which we apply across the national and trade press.

Retained B2B PR with a specialist London agency typically starts in the low thousands of pounds per month for a focused programme and rises with the scope of media relations, content and campaign work. We agree a fixed monthly fee against a defined scope, so there are no surprises. Book a consultation and we will give you an honest view of what your objectives need.

We agree objectives and KPIs at the start of every engagement. Depending on your goals these might include coverage in named priority publications, share of voice against competitors, audience reach, inbound enquiries, speaker invitations, or how often your brand is cited by AI assistants. Reporting is monthly and tied to those objectives, not to vanity metrics.

Reactive commentary and press office activity can generate coverage within the first month. Thought leadership, executive profiling and sustained authority typically build over three to six months. We plan for both: early proof points to build momentum and a longer programme that compounds.

Paid content is advertising space you buy, and it must be labelled as such. PR earns coverage through editorial judgement: a journalist chooses to run your story or quote your spokesperson because it is relevant and credible. Earned coverage carries more trust, and it is also what AI search tools rely on when deciding which brands to recommend.

Every client has a director involved in strategy and quality, and an experienced account manager running day-to-day delivery. You will have regular contact with both. We keep teams stable: the average tenure in our team is five years, and most retained clients have worked with us for more than two.

AI visibility is how often and how favourably your brand appears when someone asks an AI assistant such as ChatGPT, Copilot, Gemini or Perplexity for recommendations. These tools draw heavily on credible third-party coverage. Earned media is now one of the most effective ways to make sure your business is the one they name.