Thought Leadership PR

Shaping opinions through
compelling content


Our PR agency exists to help you get in front of the right audiences using well crafted, thought provoking content.

We do this using research-led content that positions your leadership team and your brand as industry experts.

By turning data and insights into compelling opinion pieces published across national and trade press, we will help to elevate your brand with the audiences that matter to you.


Tech PR

Whether you are raising finance, launching a product to market, or building your reputation, we are uniquely placed to help you reach the right communities.

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Finance PR

From fintech startup to established finance business, it’s important that your customers and peers understand your position on key topics and trends.

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Property PR

The property news sector is one of the most congested. Our research led approach ensures your key people will stand out as thought leaders.

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Data is at the heart of our PR strategies

It’s how we ensure you’re always newsworthy.

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Butterfield Mortgages

My Pension Expert

Nerd Wallet


Studio Graphene

University of Manchester


West Midlands Combined Authority


We’d never worked with a PR agency prior to City Road Comms, but it’s proved a great decision. They’ve created so many interesting angles to promote our work and get us in ideal publications, while their web and social content also helps us engage with our audience more effectively. It’s a pleasure working with such a professional, responsive team.
Nikolas Kairinos

Nikolas Kairinos

CEO and Founder of Fountech

We started working with CRC at the end of the 1st lockdown in 2020. We selected CRC as a small team who would work closely with us and help MPE build awareness as a consumer champion. From inception, CRC has delivered. MPE has benefited from regular coverage in all major publications; The Mail, Mail on Sunday, the Express, Times, Sunday Times, The Sun, Daily Telegraph and Radio 4. I am absolutely delighted with the results delivered by CRC. A final point, they are great people.
Andrew Megson

Andrew Megson

Executive Chairman at My Pension Expert

We entrusted City Road Comms with promoting the launch of Mynurva. Their use of research and data ensured we received vast amounts of relevant media exposure, which in turn meant consumers learnt all about our product, values and expertise. I’d highly recommend other early-stage businesses partner with this agency.
Dr Zain Sikafi

Dr Zain Sikafi

CEO and Founder of Mynurva

Our experience with the CRC PR team has always exceeded expectations. They understood our business and were able to create a PR strategy that optimised our GTM and exposure to the UK real estate market through strategic use of media. The team’s knowledge, relationships, experience and “can do” attitude have continuously delivered the results needed to support our business objectives and growth. I highly recommend the CRC PR agency to any (tech/proptech) start-ups or scaleups as an outstanding firm to partner with for your PR needs on the UK market.
Maria Bichl

Maria Bichl

Head of Marketing, Europe, Infinit Space

CRC are reliable and trustworthy; we love working with them. MFS’s success is definitely attributable to all the hard work they have put in over the years.
Tiba Raja

Tiba Raja

Executive Director at Market Financial Solutions (MFS)

It's been amazing to have worked with CRC over the past five years. They’re knowledgeable, dedicated and adaptable – and their work has helped to grow the MFS brand massively since 2016.
Leah Brusnkill

Leah Brusnkill

Marketing Director at Market Financial Solutions (MFS)


Our content strategies are what sets us aside from other agencies. Access to unique audience data and industry trends, plus a background in journalism allows us to build content that resonates with leading publishers.

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We use both qualitative and quantitative research as a foundation that supports the message you are delivering.

This ensures that your brand is being seen as a trusted voice, and your content adds weight and value to trending news conversations.

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Our extensive network of publisher contacts, built over two decades in B2B publishing, means that we are perfectly positioned to get you regular coverage in leading media outlets.

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Public relations or PR is the practice of managing and circulating information to curate public perception of an individual or organisation. PR is an internally controlled narrative put out externally to the public. 

Targeted PR campaigns typically run over a 3-to-6-month period. Having said that, some campaigns can be extended for several more months based on media reaction and consumer interest. Everybody’s needs are different, from running a targeted campaign for a particular set of objectives to being an extension of the comms team – we work with you to create a plan that is tailored to your needs. 

First and foremost, we make it our priority to understand who you are and what you’re trying to accomplish. In doing so, we can create a tailored strategy that will work in achieving your outlined goals – whether this is repositioning you as industry experts, boosting brand awareness or increasing engagement within your audience.  

Clear objectives and goals are set out for every campaign, these are outlined with the client in line with what they are wanting to achieve and any objectives they already have placed. It is important to be clear on what exactly you want as a client – for example, if you want coverage, all coverage is not equal, so be clear on whether you want opinion pieces, editorial or just simply, company mentions, and in which publications. If you are unsure, we can work with you to establish a plan of action and goals to suit your company and needs.  

A senior account manager will always manage your account, and for the duration there will be consistent analysis of the running campaigns. Junior executives will be on hand to carry out research and help in the implementation of the campaign.  

You will always be kept in the loop of what is happening with consistent communication over the duration of the campaign.  

We specialise in tech, finance, and property. Since we work under the MVI umbrella, the latest trends in these industries are in our hands. With 20 years of experience in the publishing sector, we are perceptive and knowledgeable about the ever-growing media landscape.