Case study: RAW Capital Partners
Launching a specialist mortgage product in the UK market
- Pieces of coverage
- 183
- Audience reach
- 916m
- Estimated views
- 1.61m
RAW Capital Partners is a Guernsey-based specialist investment manager responsible for the RAW Mortgage Fund, which provides mortgage loans secured on UK property to expats and foreign nationals and, more recently, to UK-resident borrowers. Since working with CRC, the lender has significantly increased its presence in the national and trade press, with CEO Tim Parkes regularly appearing in publications such as The Telegraph, Bloomberg and FT Adviser on property and investment topics.
The assignment
After ten years of lending almost exclusively to non-UK resident borrowers, RAW Capital Partners was preparing to launch a new product for UK residents: a key milestone in the company’s evolution and growth strategy.
RAW had built a strong reputation for facilitating complex deals for overseas investors, who face considerable barriers when securing finance in the UK. But that established positioning also created a challenge: the market widely saw RAW as an overseas-only lender.
A focused PR and content campaign was needed to educate brokers and borrowers about the new UK-resident offering, reshape market perception and reinforce RAW’s credentials as a specialist lender that can source finance for complex cases, wherever the borrower is based.
The campaign
In December 2025, CRC ran a targeted sell-in of a press release announcing the product launch, focused on the key mortgage and intermediary trade publications.
We then sustained momentum with a coordinated content campaign, including a series of blogs, newsletters and LinkedIn posts designed to educate brokers and keep the conversation active. We also secured an in-depth interview for Tim Parkes with a key trade publication, exploring the launch and its strategic importance in more detail.
The results
The campaign resulted in 183 pieces of coverage, reaching a combined audience of 916 million with an estimated 1.61 million views. Coverage spans leading trade titles including FT Adviser, The Intermediary and Mortgage Strategy, alongside national press commentary from Tim Parkes.
RAW’s broker database and LinkedIn audience also received educational content explaining the new product in depth, reinforcing awareness and engagement, and an exclusive interview between Tim Parkes and Mortgage Solutions further strengthened RAW’s position in the specialist lending market.
