Why tech brands work with us
City Road Communications is a specialist technology PR agency in London. We help tech companies define their message, reach the right audiences and secure coverage that matters commercially. Our parent group owns UKTN, the UK’s technology news publication, so we understand how technology stories are commissioned, written and read.
- Messaging and positioning that explains what the technology does and why it matters without jargon.
- Tech media relations across national, business, trade and specialist titles, reaching investors, prospects and partners.
- Data-led campaigns that give journalists new evidence about your market.
- Technology thought leadership on regulation, adoption and the issues shaping your category.
- AI visibility, so that when buyers ask AI assistants for suppliers, your name is in the answer.
AI companies
AI businesses face a specific challenge: intense media interest combined with deep scepticism. We position AI clients around governance, safety and demonstrable outcomes. For RAIDS AI we built a messaging framework around the EU AI Act and secured coverage in Forbes, City AM and TechRadar before the company had launched. For Inntelo AI we delivered more than 100 pieces of coverage and measurable growth in how often the business is recommended by AI assistants.
SaaS and enterprise software
Enterprise buyers research for months before they engage. Our SaaS programmes combine executive profiling, customer stories and trade press coverage so that your business is already trusted when the buying committee starts its shortlist.
Deep tech and start-ups
For early-stage businesses the goal is often investment and talent as much as customers. We took Magdrive, a space propulsion company, from limited profile to 62 pieces of coverage with an online readership of 903 million as it built the case for growth funding.
How technology PR is different
Technology journalists are specialists who receive hundreds of pitches a week. They respond to clear explanations, real customers, original data and spokespeople with a view. We build all four into every programme.
Preparing for the Autumn Budget
Budget day is one of the biggest reactive opportunities of the year for tech founders. See how we help technology companies be part of the Budget story with fast, credible commentary.
