About - City Road Communications

We are City Road Communications

We are a London-based B2B PR and strategic communications agency, specialising in B2B, financial services, professional services, technology and hospitality.

We ensure our clients lead the conversations that matter in their industries, combining great content and media relations experience to build brand authority, strengthen their reputation and drive sustainable growth in complex and competitive markets.

First, we build the foundation – we shape client’s strategic positioning and develop precise messaging. Then, using our deep sector knowledge, we deliver integrated communications campaigns that blend media relations with clients’ own content and social media.

From navigating regulatory change and shifting consumer confidence to explaining complex technologies and debating policy demands, we make sure our clients are seen as trusted voices – clear, credible and distinct from competitors.

Learn more about our services

Why we're different Our team Careers

Why we’re different

Our work is grounded in strategic communications insight

We take the time to understand your organisation in depth – your objectives, growth plans, market challenges and ideal customer profiles. This allows us to develop a tailored PR and communications strategy, with clear messaging that aligns to your business goals and delivers measurable impact.

Senior expertise, embedded in every campaign

Our senior team are hands-on from day one. With extensive experience across financial services, professional services, technology and hospitality, they lead strategy, shape messaging and work closely with you to deliver results. Crucially, our directors remaining actively involved in media relations, content development and campaign delivery.

Specialist content that builds authority

All content is created in-house by experienced B2B copywriters. We immerse ourselves in your sector to produce high-quality thought leadership, media commentary and digital content that positions your brand as a credible, authoritative voice.

Transparent, accountable communications campaigns

We plan and manage activity through clear communications calendars, with regular reporting on performance and outcomes. This ensures full visibility of what we’re delivering and how it supports your wider marketing and sales objectives.

Flexible PR and communications support

We design bespoke retainers tailored to your needs, whether that’s ongoing media relations, campaign support or strategic counsel. As your business evolves, we adapt; scaling activity and refining our approach to ensure continued impact.

Focused on outcomes, not hours

We prioritise results over time spent. By focusing on achieving your objectives – whether that’s increasing visibility, strengthening reputation or supporting growth – we ensure our work delivers real commercial value.

LEADING PR AGENCY

Recognised for delivering stand-out campaigns and real ROI for emerging and established brands.

Our team

Our team is one of our greatest strengths.
It’s made up of exceptionally talented communications professionals.

Dominic Pollard

Communications Director

Dominic bagged a history degree, journalism Master's, and several years' experience writing about business and technology for both the national and trade press before moving into the communications sector in 2014. He joined City Road Comms in 2016, becoming the agency's director of content and communication two years later. Dominic now oversees clients' strategies and the overall operations of the agency.
Rachel Mitchell

Integrated Communications Director

Rachel joined CRC in 2024 as Integrated Communications Director, bringing with her over 15 years of B2B PR and content experience. She has worked with clients ranging from startups to multinational corporates, from a variety of sectors including technology, manufacturing, mobility, energy and sustainability. Rachel's responsibilities include developing CRC's business proposition, and ensuring an integrated approach to our PR and communications strategies to make sure clients see maximum value.
Hector Johnston Stewart

Senior Account Manager

Hector joined CRC as a communications executive in 2021, having previously held PR and comms roles at companies in the UK and the Middle East. Since arriving at the company, Hector has worked with clients from the finance, tech, property and hospitality sectors. His responsibilities include liaising with clients and journalists, generating content, and working with the accounts team to provide input on messaging and strategy.
Archie Osmond

Senior Account Manager

Archie graduated with a degree in International Relations from the University of Leeds in 2021, where he took a keen interest in U.S. politics and political communication. He started at City Road Communications in January 2022 as a Communications Executive but has since worked up to be an account manager. He has worked with clients spanning property, investment and technology.
Marco Callegari

Co-founder

Committed to elevating brands and advertisers to engage with their audience through data led strategy, Marco specialises in evolving the media landscape with a focus on emerging trends and challenging the status quo. Putting value at the forefront, from business to the people – Marco can often be found organising the team drinks.
Ramesh Sharma

Co-founder

Charged with identifying and developing growth opportunities through strategic business management, Ramesh specialises in the transformation of privately owned entities into prime acquisition targets. A keen gymaholic, the best time to catch Ramesh is weight training at 5am.

Careers

Looking for your next challenge?

We’re always on the look out for fresh talent and new ideas. If you’re passionate about sparking conversations through research led PR, send us your CV and cover letter or check out the available roles below.

Send your CV to jobs@cityroadcoms.co.uk and tell us why you stand out.

Elevate your PR coverage, lead the conversation

Put your brand in front of the audiences that matter.

Get in touch

FAQs

What is thought leadership?

Thought leadership is the development and sharing of expert ideas, insight and perspectives that contribute meaningfully to industry conversations. It helps individuals and organisations demonstrate their knowledge, build credibility and become recognised voices in their sector.

Strong thought leadership is not simply about visibility. It is about offering useful, relevant and informed perspectives that help audiences understand important trends, challenges and opportunities.

What is the difference between paid content and PR?

Paid content is media space that has been paid for, such as sponsored articles, advertorials or promoted posts. Because it is paid-for, it must usually be clearly labelled as advertising or sponsored content.

PR focuses on earning visibility through media relations, commentary, interviews, thought leadership and other editorial opportunities. While paid content gives brands more control over the final message, PR can offer greater credibility because coverage is earned through editorial judgement.

What is the difference between PR and publicity?

PR is the strategic management of how an organisation, brand or individual communicates with its audiences. It involves shaping messages, building relationships with the media, managing reputation and securing relevant opportunities for visibility.

Publicity is more specifically about gaining public or media attention. It can be a result of PR activity, but it is not always planned or controlled. Effective PR helps organisations pursue publicity in a way that supports their wider reputation and business goals.

What is your speciality?

We specialise in communications for businesses operating in technology, finance, property and professional services. Our sector knowledge helps us understand the issues, trends and media conversations that matter most to our clients and their audiences.

As part of the MVI Group, we are closely connected to specialist publishing, content and media expertise. This gives us valuable insight into the changing media landscape and helps us develop campaigns that are relevant, informed and effective.

Who will manage our account?

Every client account benefits from senior oversight. You will have regular contact with a Director, while an experienced Account Manager will oversee the day-to-day delivery of your campaign.

We place a strong emphasis on communication, transparency and responsiveness. You will be kept updated throughout the campaign, with clear reporting on activity, progress and results.

How do you measure PR success?

We agree clear objectives and KPIs at the start of every campaign, based on what success looks like for each client. These may include measurable targets, such as volume and quality of media coverage, as well as more specific goals, such as securing coverage in priority publications or increasing visibility around key topics.

Because every campaign is different, our approach to measurement is tailored to each client’s objectives, audience and strategy.

How do you decide what PR strategy is right for my company?

We start by taking the time to understand your organisation, your audiences, your market position and your goals. This allows us to develop a communications strategy that is tailored to what you want to achieve.

Depending on your objectives, this could include raising brand awareness, repositioning your organisation, building the profile of senior leaders, increasing engagement with priority audiences or establishing greater authority in your sector.

What is PR?

Public relations, or PR, is the practice of managing how an organisation, brand or individual communicates with the audiences that matter to them. It involves building reputation, shaping public perception and creating opportunities for positive visibility.

PR can include media relations, thought leadership, press office activity, messaging development, executive profiling, crisis communications and strategic campaign planning.

Why is PR important for B2B companies?

PR helps B2B companies build credibility, increase visibility and communicate their expertise to the audiences that matter most. A strong PR strategy can support brand awareness, lead generation, investor confidence, recruitment, stakeholder engagement and long-term reputation building.

What makes a good thought leadership strategy?

A good thought leadership strategy is built around clear areas of expertise, relevant audience insight and strong points of view. It should focus on the topics an organisation has interest in, the conversations it wants to lead, and the formats and channels most likely to reach its priority audiences.