Hospitality

Hospitality PR agency in London for operators and hospitality technology

B2B PR for hotel groups, operators and the technology businesses that serve them.

Book a free consultation

Where our clients have featured

  • Financial Times
  • The Telegraph
  • Forbes
  • Sky News
  • The Standard
  • City AM
  • TechRadar
  • i News
  • MailOnline
  • Yahoo News
  • The Mirror
  • Express
  • Startups Magazine

Why hospitality brands work with us

Hospitality businesses sell to guests, but the decisions that shape the industry are made by operators, owners, investors and suppliers. Our hospitality PR is B2B: we help hotel groups, operators and hospitality technology companies build reputation with the trade, with investors and with the national business press.

  • Trade press relationships across hotel, restaurant and travel industry titles.
  • Executive profiling for leaders who want to shape the conversation on labour, technology, sustainability and guest experience.
  • Hospitality technology PR that explains new products to operators in terms of revenue, efficiency and guest satisfaction.
  • AI visibility, which matters acutely in hospitality because operators and guests alike now ask AI assistants for recommendations.

Results: Inntelo AI

Inntelo AI provides an AI concierge platform for hotels. We built its profile from launch, securing more than 100 pieces of coverage and an estimated 530,000 views. The programme was designed around AI visibility, and the business began winning customers who had found it through ChatGPT and Copilot. Read the case study.

What a hospitality programme looks like

A typical programme combines a press office for company news, reactive commentary on industry data and policy, profiling of one or two leaders, and content that supports sales to operators. Research campaigns on guest expectations or operator priorities are a reliable way to generate national coverage.

Results for clients

All case studies

What clients say

CRC has significantly improved our AI discoverability, increasing how often Inntelo AI appears on platforms like ChatGPT and Copilot. This has directly led to new business, with customers finding us through AI. High-quality, credible PR coverage has proven far more effective for AI visibility than low-quality sources, delivering a clear impact on our growth.

Asif Alidina Asif Alidina Co-Founder and CEO, Inntelo AI

How we help

All services

  • Strategy Development and Brand Positioning

    We work out what you stand for, who needs to hear it and how to say it, then turn that into a plan.

  • Key Messaging Development

    A messaging framework gives everyone in your business the same clear story to tell, from the boardroom to the press release.

  • Executive Profiling

    Even in B2B, people buy from people. We make sure your senior leaders are the ones journalists, investors and buyers turn to.

  • Press Office

    An always-on press office that gets your announcements to the right journalists and keeps your business visible between them.

  • Thought Leadership

    We find the point of view your market needs to hear, then build the content and coverage that makes it yours.

  • Reactive PR

    When the news agenda touches your market, we get your spokesperson's view to journalists while the story is still being written.

  • AI Visibility

    Your buyers now ask AI assistants who to talk to. We make sure the answer includes you, using the same earned coverage those tools trust.

  • Quantitative Research

    Original data gives journalists a reason to write about you and gives your leaders something worth saying.

  • Content Creation

    Content written by people who have worked as journalists, so it is clear, accurate and worth reading.

  • Crisis Communications

    Planning, media handling and clear messaging to help your business respond quickly and credibly when something goes wrong.

  • Media Training

    Practical interview training for leaders who speak to print, online, broadcast and podcast media.

  • Events and Awards

    Support before, during and after industry events, plus an awards strategy and entries that showcase your best work.

  • Social Media

    Concise, consistent social content that puts your coverage and expertise in front of the audiences you want to reach.

Frequently asked questions

Do you do consumer hospitality PR, such as restaurant openings?

Our focus is B2B: reaching operators, owners, investors and the trade. We do not run consumer launch or influencer campaigns, but we can recommend partners who do.

Which hospitality publications do you work with?

Hotel and restaurant trade titles, travel industry press, hospitality technology media and the national business desks that cover the sector.

How does AI visibility apply to hospitality?

Operators researching suppliers and guests researching stays both use AI assistants. Consistent, credible coverage is what those tools rely on, so a PR programme built with AI visibility in mind improves how a hospitality brand is recommended.

Talk to us about your next campaign

A 30-minute conversation with a director. No pitch, just an honest view of what PR can do for your business and what it would take.

Book a free consultation