Building an innovative and unique brand strategy to cut through the noise

The challenge

Magdrive is developing next-generation propulsion for spacecraft. The company needed to be known to investors, partners and the space industry, and to explain a highly technical product to a general business audience.

What we did

• Built a brand strategy and messaging that made the technology and its commercial significance clear.
• Secured coverage across national, business, technology and space industry media.
• Profiled the founders as voices on the future of the space economy.

The results

62 pieces of coverage with a combined online readership of 903 million and an estimated 1.63 million views, building profile at a critical stage of the company’s growth.