Why professional services firms work with us
Advisory, legal, accountancy and consulting firms sell expertise and judgement. Clients choose them because they trust the people. That trust is built long before a pitch, through the views a firm’s partners share in the press, the research it publishes and the consistency of its reputation. Our professional services PR is designed to build exactly that.
- Partner and leadership profiling so that your experts are the ones quoted on the issues your clients care about.
- Thought leadership on regulation, deal activity, market conditions and the questions your clients are asking.
- Deal and mandate announcements handled with the discretion and accuracy the sector requires.
- Research campaigns that give your firm original data on your market.
M&A and corporate advisory
We work with LAVA Advisory Partners, an M&A adviser, on its communications across the UK and its US launch. The work combines deal announcements, commentary on the mid-market and profiling of the partners, and it has taught us how to write about transactions in a way that satisfies both the firm and its clients. Read what working with M&A advisory has taught us about PR.
Legal and accountancy
Law and accountancy firms have a constant flow of opportunities for expert comment: legislation, case law, tax changes and regulatory deadlines. A reactive desk built around your practice areas keeps your partners visible in the trade and national press without the firm having to generate its own news.
How we work with firms
Professional services firms usually have several potential spokespeople and complex approval processes. We map practice areas to topics, agree a small group of spokespeople and streamline sign-off so that comment can be issued while it is still relevant.
