Services - City Road Communications

PR & Communications Services for Ambitious Brands

We combine media relations, research, data and expert content to create PR communications strategies that establish reputations, build credibility, support marketing and sales, and drive growth.

Our services are tailored to the outcomes each client needs to achieve, from building brand recognition and launching into new markets to establishing senior leaders as trusted experts and defining their position in the industry.

Our core services

Strategy Development & Brand Positioning

We analyse your USPs, audience profiles, competitor positioning and key industry themes. The result is a focused communications strategy that is then delivered through thought leadership content, media relations, social media, and more.

Key Messaging Development

We craft clear, impactful messaging frameworks for consistent use across a client’s communications. We ensure this messaging shines a light on the brand’s USPs and areas of expertise, while the tone of voice mirrors their culture and values.

Executive Profiling

Even in B2B, people buy from people. We ensure senior leaders are seen as credible and trustworthy spokespeople, providing insightful commentary on the key issues within their sector.

Press Office

We write and distribute press releases, pitch stories to journalists, respond to media opportunities and proactively identify angles that can raise a client’s profile. This gives clients regular visibility in the media and stronger relationships with journalists covering their sector.

Thought Leadership

We identify the topics audiences care about, develop clear points of view and create expert commentary, opinion articles, interviews and long-form content. Thought leadership can support brand reputation, stakeholder trust, investor confidence, recruitment, sales conversations and long-term authority.

Reactive PR

We help clients respond quickly to relevant news, policy changes and industry developments. We monitor the news agenda, identify opportunities and produce short, timely responses that journalists can use, increasing media visibility for a brand and its leadership team.

Additional services

Quantitative Research

We conduct research on sector challenges and trends to fuel data-driven campaigns, enabling our clients to lead the key conversations in their industries and create their own news.

Content Creation

Our content writing supports PR, marketing and sales.
We create reports, guides, blogs, newsletters, website copy, and other forms of content to educate and engage both new and existing customers.

Crisis Comms

We help organisations prepare for and respond to events that threaten their reputation.
Our crisis comms support includes response planning, message development, media handling, stakeholder communications and advice on how to communicate clearly under pressure.

Events & Awards

We support clients before, during and after industry events and help them host or curate their own events. We also identify relevant awards for clients and create compelling award entries on their behalf.

Social Media

We write concise, impactful social media content that supports PR campaigns, thought leadership and brand visibility to keep key audiences engaged.
This ensures consistency across media coverage and your own platforms, leveraging your content through an integrated approach.

Media Training

We prepare spokespeople for interviews with print, online, broadcast and podcast media.
Media training helps leaders communicate clearly, handle difficult questions and deliver messages confidently in situations where reputation and clarity matter.