Services

Executive profiling: make your leaders the voices of your sector

Even in B2B, people buy from people. We make sure your senior leaders are the ones journalists, investors and buyers turn to.

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Why leadership profile matters

Buyers research the people behind a business before they research the product. Investors back founders. Journalists quote individuals, not companies. A chief executive with a recognised point of view shortens sales cycles, opens doors to partnerships and makes recruitment easier.

Executive profiling is a sustained programme that builds that recognition deliberately, on the topics that matter to your commercial goals.

What profiling involves

  • Point-of-view development. We identify the two or three topics on which your leader has something distinctive to say, and sharpen the argument.
  • Media commentary. Regular quotes and comment pieces in the trade and national press, timed to the news agenda.
  • Bylined articles and opinion. Long-form pieces in your leader’s name, drafted with them and placed in target publications.
  • Interviews and podcasts. Securing and preparing for profile interviews and podcast appearances.
  • Speaking opportunities. Conference and panel slots in front of the right audience.
  • LinkedIn support. A content plan and drafting so the leader’s own channel reinforces the coverage.

Results we have delivered

We took RAIDS AI’s chief executive, Nik Kairinos, from an unknown name to a regular commentator on AI regulation, with coverage in Forbes and TechRadar that the company now uses in investor and client conversations. For My Pension Expert, our profiling of its policy director made her a go-to voice on retirement finance for national personal finance desks.

How it fits with thought leadership

Executive profiling and thought leadership overlap: profiling is about the person, thought leadership about the ideas. The most effective programmes run both, so that the leader has a body of substantive content behind the name.

Where this has worked

All case studies

Frequently asked questions

How much of the leader's time does profiling need?

Typically two to three hours a month: a briefing call to capture views, review of drafted content, and occasional interviews. We do the writing, pitching and preparation.

Can you profile more than one executive?

Yes. Many clients profile two or three leaders on distinct topics, which broadens coverage and reduces dependence on a single spokesperson.

What if our chief executive is not comfortable with media?

We start with written formats and provide media training before any live interviews. Most leaders become confident quickly once they have a clear point of view and know what to expect.

Related services

All services

  • Strategy Development and Brand Positioning

    We work out what you stand for, who needs to hear it and how to say it, then turn that into a plan.

  • Key Messaging Development

    A messaging framework gives everyone in your business the same clear story to tell, from the boardroom to the press release.

  • Press Office

    An always-on press office that gets your announcements to the right journalists and keeps your business visible between them.

  • Thought Leadership

    We find the point of view your market needs to hear, then build the content and coverage that makes it yours.

  • Reactive PR

    When the news agenda touches your market, we get your spokesperson's view to journalists while the story is still being written.

  • AI Visibility

    Your buyers now ask AI assistants who to talk to. We make sure the answer includes you, using the same earned coverage those tools trust.

  • Quantitative Research

    Original data gives journalists a reason to write about you and gives your leaders something worth saying.

  • Content Creation

    Content written by people who have worked as journalists, so it is clear, accurate and worth reading.

  • Crisis Communications

    Planning, media handling and clear messaging to help your business respond quickly and credibly when something goes wrong.

  • Media Training

    Practical interview training for leaders who speak to print, online, broadcast and podcast media.

  • Events and Awards

    Support before, during and after industry events, plus an awards strategy and entries that showcase your best work.

  • Social Media

    Concise, consistent social content that puts your coverage and expertise in front of the audiences you want to reach.

Talk to us about your next campaign

A 30-minute conversation with a director. No pitch, just an honest view of what PR can do for your business and what it would take.

Book a free consultation