How to use quantitative research to generate press coverage

Discover how leading communication teams design surveys that cut through the noise, generate press-worthy insights, and build credibility with journalists, stakeholders and clients.

Traditional press tactics aren't enough anymore. Reporters are inundated with pitches and only stories backed by original data break through. In this guide you'll learn:

How quantitative research unlocks newsworthy angles that editors respect
The exact survey design strategies that produce high-impact insights
Practical steps to turn data into media coverage that elevates your brand
Craft surveys that deliver meaningful, media-ready data
How to turn research into brand credibility and trust

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Testimonials

“The CRC team are organised, flexible and proactive in their approach to client services, and the work they produce is of a consistently high standard.”

“As a business we are very protective of our brand, and it means a lot to us that we can work with a company that cares about our brand as much as we do.”

“CRC has significantly improved our AI discoverability, increasing how often Inntelo AI appears on platforms like ChatGPT and Copilot. This has directly led to new business, with customers finding us through AI. High-quality, credible PR coverage has proven far more effective for AI visibility than low-quality sources, delivering a clear impact on our growth.”

“As a result of CRC's work, infinitSpace is consistently put in front of the right people and our brand has become well established in the world of flexible workspaces.”

“It's a joy to work with Hector and the CRC team, they bring expertise, creativity and positivity to every project, offload much of the complexity by planning ahead across multiple campaigns, and really understand what we need. Working with them feels like an extension of our own team, and we really value both their input and impact.”

“Communication is key, and CRC are always on hand when we need something – we are never hanging around waiting for a reply, and they work as quickly as we do.”

“CRC's in-depth knowledge of both the media landscape and the retirement finance sector has been instrumental to building My Pension Expert's brand.”

“CRC are proactive and easy to work with. I never had to chase for an update and, as someone who was fairly new to how PR operates, this was reassuring.”

“CRC's work means that when prospects research Avilio they are met with a raft of high-quality media coverage. This not only builds trust in our offering but improves visibility.”

Where our clients have featured

See quantitative research in action

Avilio

Nuom

Davie Group

This report explains how quantitative research can be used as a practical tool for public relations and media strategy. It outlines how PR teams, agencies and brands design surveys, analyse data and convert findings into clear, credible stories that journalists are more likely to cover. The guide focuses on using original research to support thought leadership, strengthen brand authority and generate earned media across national, trade and online publications. It is intended for communications professionals, marketers and in-house PR teams looking for a repeatable, evidence-led approach to securing press coverage.
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Readers will find guidance on when quantitative research is most effective in PR campaigns, how data-led stories differ from traditional press releases, and why journalists value original statistics and insights. By focusing on real-world application rather than theory, the report provides a clear framework for using research to inform media narratives, improve credibility and achieve more consistent press results.