Why financial services brands work with us
In financial services, trust is the product. Based in the City of London, City Road Communications works with banks, lenders, fintech businesses, wealth and pension specialists and advisory firms to build credibility with customers, intermediaries, investors and regulators. We secure high-impact coverage across the UK business, personal finance and trade press, and we make sure your spokespeople are the ones journalists call when the market moves.
What we bring
- Founders from financial services publishing. CRC was founded by Marco Callegari and Ramesh Sharma, who have worked together in financial services publishing since 2005. At Charterhouse Communications, an AIM-listed financial publisher, they worked on titles including What Investment, Mortgage Introducer, What Mortgage, Personal Finance and Company REFS, before founding The Publishing Group, now MVI, in 2008. So we know from the inside how lenders, advisers and investors read, and what makes a financial story worth covering. Meet our people.
- Regulated-sector experience. We understand compliance sign-off, the FCA’s expectations of financial promotions and the difference between what can be said to consumers and to professionals.
- Policy and economic commentary. Interest rate decisions, budgets, pension reform, housing data and regulatory consultations all create opportunities for expert comment, and we run a reactive desk built around them.
- Personal finance and trade press relationships. From the national money pages to Mortgage Introducer, Money Marketing and FT Adviser.
- Research-led campaigns. Surveys of consumers, advisers and businesses that create the data journalists want.
Fintech PR
Fintech businesses have to explain complex products to journalists who cover both technology and finance, while competing with hundreds of other launches for attention. We position fintech clients around the problem they solve and the evidence that they solve it, and we use reactive commentary on regulation, funding and market data to keep them visible between announcements.
Pensions and retirement
Retirement finance is one of the most heavily covered areas of personal finance and one of the hardest to communicate well. Our work for My Pension Expert made its policy director a regular voice on pensions in the national press, and our guide Demystifying pensions sets out how to make complex products clear.
Results
For Chetwood Bank we delivered an integrated brand-building programme that generated 532 pieces of coverage with a combined online readership of 1.69 billion. For Butterfield Mortgages and RAW Capital Partners we produced research campaigns and reports that continue to support their intermediary relationships.
Preparing for the Autumn Budget
Tax, savings, pensions and lending changes make the Budget a major moment for financial services commentary. See how we help firms be part of the Budget story.
The state of financial services media
How are lenders, advisers and investors finding and trusting information now that AI answers so many of their questions? Read our report, The State of Financial Services Media 2026.
