What we do
For B2B businesses, social media is where coverage, commentary and thought leadership reach the widest audience. We write concise, engaging content that supports your PR campaigns and brand visibility, so your own channels and your media coverage tell the same story.
What is included
- Channel strategy. Deciding which platforms matter for your audience, usually led by LinkedIn, and what each should do for you.
- Content writing. Regular posts written in your brand’s tone of voice and aligned with your key messages.
- Executive profiles. Ghostwritten posts and profile guidance for leaders who want to build their own following.
- Coverage amplification. Turning press coverage, reports and articles into content that clients and prospects actually see.
- Campaign support. Social content for launches, research, events and announcements.
- Reporting. Regular reviews of what is working, with recommendations for what to do next.
Why it matters
Coverage in a trade title reaches that title’s readers. Shared well on social media, it also reaches your clients, prospects, investors and future employees. Consistent posting from the business and its leaders keeps you visible between announcements and reinforces the expertise your PR is building.
Social content that links to credible coverage and expert commentary also adds to the signals search engines and AI assistants use to understand who you are and what you are known for.
How we work
We plan social content alongside your PR, so it draws on the same messages, stories and research. That integrated approach means less duplicated effort and a more consistent brand across every channel.
