Services

B2B content writing that supports PR, marketing and sales

Content written by people who have worked as journalists, so it is clear, accurate and worth reading.

Book a free consultation

What we write

  • Reports and white papers that turn research and expertise into a document your sales team can send.
  • Guides that answer the questions your buyers are asking and support search and AI visibility.
  • Blog posts and articles on a sustained calendar, aligned to your PR themes.
  • Newsletters for clients, prospects and investors.
  • Website copy that explains what you do in plain language and is structured for search.
  • Award entries that make the strongest case in the format judges expect.
  • Social content that extends coverage and thought leadership across LinkedIn and other channels.

Why it works better with PR

Content produced in isolation tends to say what a business wants to say. Content produced alongside a PR programme says what the market is talking about, in language journalists and buyers already use, and it is backed by the coverage and data the programme generates. Every piece we write is planned against the same messaging framework and campaign calendar as your media relations.

How it is delivered

We agree a monthly content plan, brief your experts in short calls, draft, and deliver for approval on a fixed schedule. Content can be part of a retained programme or a standalone project such as a report or a website rewrite.

Where this has worked

All case studies

Frequently asked questions

Do you write in our tone of voice?

Yes. We work from your messaging framework and tone of voice guide, or develop one if you do not have it, and every writer on the account reads it before drafting.

Can you produce content that supports SEO and AI visibility?

Yes. Guides and FAQ content are structured to answer the questions buyers ask, which serves search engines and AI assistants alike. We coordinate with your SEO team or agency where you have one.

How much content can you produce a month?

It depends on the mix. A typical retained programme includes two to four long-form pieces plus social content each month; reports and website projects are scoped separately.

Related services

All services

  • Strategy Development and Brand Positioning

    We work out what you stand for, who needs to hear it and how to say it, then turn that into a plan.

  • Key Messaging Development

    A messaging framework gives everyone in your business the same clear story to tell, from the boardroom to the press release.

  • Executive Profiling

    Even in B2B, people buy from people. We make sure your senior leaders are the ones journalists, investors and buyers turn to.

  • Press Office

    An always-on press office that gets your announcements to the right journalists and keeps your business visible between them.

  • Thought Leadership

    We find the point of view your market needs to hear, then build the content and coverage that makes it yours.

  • Reactive PR

    When the news agenda touches your market, we get your spokesperson's view to journalists while the story is still being written.

  • AI Visibility

    Your buyers now ask AI assistants who to talk to. We make sure the answer includes you, using the same earned coverage those tools trust.

  • Quantitative Research

    Original data gives journalists a reason to write about you and gives your leaders something worth saying.

  • Crisis Communications

    Planning, media handling and clear messaging to help your business respond quickly and credibly when something goes wrong.

  • Media Training

    Practical interview training for leaders who speak to print, online, broadcast and podcast media.

  • Events and Awards

    Support before, during and after industry events, plus an awards strategy and entries that showcase your best work.

  • Social Media

    Concise, consistent social content that puts your coverage and expertise in front of the audiences you want to reach.

Talk to us about your next campaign

A 30-minute conversation with a director. No pitch, just an honest view of what PR can do for your business and what it would take.

Book a free consultation