Executing a cohesive, integrated brand-building strategy

The challenge

Chetwood Bank needed to build recognition and trust with consumers, intermediaries and the wider market as it grew its savings and lending propositions in a competitive sector.

What we did

• Developed messaging that positioned the bank clearly against both high-street incumbents and digital challengers.
• Ran an always-on press office for product, rate and company news.
• Delivered a reactive commentary programme around interest rate decisions, savings data and lending policy.
• Produced research-led campaigns that gave the bank original data on consumer finances.

The results

532 pieces of coverage, a combined online readership of 1.69 billion and an estimated 14.4 million coverage views across national, personal finance and trade media.

Full detail available on request; some campaign specifics are confidential.