Services

Events and awards: raise your profile in the rooms that matter

Support before, during and after industry events, plus an awards strategy and entries that showcase your best work.

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What we do

Industry events and awards give B2B businesses a direct route to clients, partners, investors and journalists. We help you choose the right opportunities and make the most of them, whether you are attending, speaking, hosting or entering.

What is included

  • Event selection. Identifying the conferences, exhibitions and industry events where your audience will be.
  • Speaking opportunities. Securing panel and keynote slots for your leaders, and helping prepare what they say.
  • Media around events. Arranging journalist meetings, announcements and commentary timed to the event.
  • Hosted events. Planning and curating your own roundtables, briefings and launches, including guest lists and follow-up.
  • Awards strategy. Identifying the awards that carry weight in your sector and building a calendar of entries.
  • Award entries. Writing persuasive, evidence-led entries on your behalf.
  • Follow-up content. Turning events and wins into news, social posts and thought leadership.

Why it matters

Events put your leaders in front of the people who make decisions, and awards give prospective clients independent evidence that your work is good. Both create news and content that can be used long after the day itself.

Handled well, they also add to the body of credible, third-party references that search engines and AI assistants use to judge whether a business is a leader in its field.

How we work

CRC is part of MVI, which also owns the UKTN and PropertyWire brands, so we have a close view of what editors and industry audiences value. We plan events and award entries as part of your wider communications strategy rather than as one-off activity, so each one supports your messaging and your media coverage.

Where this has worked

All case studies

Frequently asked questions

Which awards should our business enter?

The best awards are the ones your clients and prospects recognise. We look at the credibility of each programme, the judges, the cost and the effort involved, and recommend a shortlist that matches your sector and goals.

Can you write award entries for us?

Yes. We gather the evidence, interview the relevant people and write the entry, making sure it answers the judging criteria directly and backs up every claim with results.

Do you help businesses host their own events?

Yes. We plan and curate roundtables, briefings and launches, from choosing the topic and guest list to promoting the event and turning the discussion into content afterwards.

How do events and awards fit with PR?

They work best as part of a wider programme. An event can anchor an announcement, a speaking slot can lead to interviews, and an award win makes a strong news story. We plan them together so each supports the others.

Related services

All services

  • Strategy Development and Brand Positioning

    We work out what you stand for, who needs to hear it and how to say it, then turn that into a plan.

  • Key Messaging Development

    A messaging framework gives everyone in your business the same clear story to tell, from the boardroom to the press release.

  • Executive Profiling

    Even in B2B, people buy from people. We make sure your senior leaders are the ones journalists, investors and buyers turn to.

  • Press Office

    An always-on press office that gets your announcements to the right journalists and keeps your business visible between them.

  • Thought Leadership

    We find the point of view your market needs to hear, then build the content and coverage that makes it yours.

  • Reactive PR

    When the news agenda touches your market, we get your spokesperson's view to journalists while the story is still being written.

  • AI Visibility

    Your buyers now ask AI assistants who to talk to. We make sure the answer includes you, using the same earned coverage those tools trust.

  • Quantitative Research

    Original data gives journalists a reason to write about you and gives your leaders something worth saying.

  • Content Creation

    Content written by people who have worked as journalists, so it is clear, accurate and worth reading.

  • Crisis Communications

    Planning, media handling and clear messaging to help your business respond quickly and credibly when something goes wrong.

  • Media Training

    Practical interview training for leaders who speak to print, online, broadcast and podcast media.

  • Social Media

    Concise, consistent social content that puts your coverage and expertise in front of the audiences you want to reach.

Talk to us about your next campaign

A 30-minute conversation with a director. No pitch, just an honest view of what PR can do for your business and what it would take.

Book a free consultation