Property PR London - City Road Communications

Why property brands work with us

City Road Communications’ London-based property PR specialists help clients shape conversations around planning, ESG, regeneration, housing, development and property innovation. We can help you navigate those key trends and challenges, delivering a communications strategy that ensures you stand out.

From developers and planners to proptech innovators and built environment specialists, we create strategic PR and communications campaigns that reach buyers, investors, policymakers and industry stakeholders.

We help property brands position themselves as market leaders by securing high-impact media coverage and leading conversations on the policy issues and market trends that matter.

Shape the Conversation

Build Market Trust

Lead on Policy

Spotlight Innovation

Secure Media Impact

LEADING PR AGENCY

Recognised for delivering stand-out campaigns and real ROI for emerging and established brands.

Targeted research to drive positioning as a sector leader

Pieces of coverage

220m

Online readership

264k

Estimated coverage views

Where our clients have featured

Testimonials

“The CRC team are organised, flexible and proactive in their approach to client services, and the work they produce is of a consistently high standard.”

“CRC are proactive and easy to work with. I never had to chase for an update and, as someone who was fairly new to how PR operates, this was reassuring.”

“As a result of CRC’s work, infinitSpace is consistently put in front of the right people and our brand has become well established in the world of flexible workspaces.”

“CRC’s in-depth knowledge of both the media landscape and the retirement finance sector has been instrumental to building My Pension Expert’s brand.”

“It’s a joy to work with Hector and the CRC team, they bring expertise, creativity and positivity to every project, offload much of the complexity by planning ahead across multiple campaigns, and really understand what we need. Working with them feels like an extension of our own team, and we really value both their input and impact.”

“CRC has significantly improved our AI discoverability, increasing how often Inntelo AI appears on platforms like ChatGPT and Copilot. This has directly led to new business, with customers finding us through AI. High-quality, credible PR coverage has proven far more effective for AI visibility than low-quality sources, delivering a clear impact on our growth.”

“CRC’s work means that when prospects research Avilio they are met with a raft of high-quality media coverage. This not only builds trust in our offering but improves visibility.”

Services

Our core offerings

Strategy Development & Brand Positioning

We analyse your USPs, audience profiles, competitor positioning and key industry themes. The result is a focused communications strategy that is then delivered through thought leadership content, media relations, social media, and more.

Key Messaging Development

We craft clear, impactful messaging frameworks for consistent use across a client’s communications. We ensure this messaging shines a light on the brand’s USPs and areas of expertise, while the tone of voice mirrors their culture and values.

Executive Profiling

Even in B2B, people buy from people. We ensure senior leaders are seen as credible and trustworthy spokespeople, providing insightful commentary on the key issues within their sector.

Press Office

We write and distribute press releases, pitch stories to journalists, respond to media opportunities and proactively identify angles that can raise a client’s profile. This gives clients regular visibility in the media and stronger relationships with journalists covering their sector.

Thought Leadership

We identify the topics audiences care about, develop clear points of view and create expert commentary, opinion articles, interviews and long-form content. Thought leadership can support brand reputation, stakeholder trust, investor confidence, recruitment, sales conversations and long-term authority.

Reactive PR

We help clients respond quickly to relevant news, policy changes and industry developments. We monitor the news agenda, identify opportunities and produce short, timely responses that journalists can use, increasing media visibility for a brand and its leadership team.