Property

Property PR agency in London for real estate and proptech brands

Property and mortgage PR from the media business that publishes PropertyWire, one of the most read property news sites in the UK.

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Why property brands work with us

Property is one of the most covered subjects in the UK media and one of the most competitive for attention. We work with developers, agents, investors, lenders, flexible workspace operators and proptech businesses to secure coverage that reaches buyers, occupiers, intermediaries and investors. Our parent group owns PropertyWire, so we understand the property news cycle from the inside.

  • Housing market commentary built around the constant flow of price indices, transaction data, rate decisions and policy announcements.
  • Trade and national property press relationships, from Property Week and Estates Gazette to the national property and money pages.
  • Research campaigns that give your business original data on the market.
  • Executive profiling for founders and chief executives who want to be the recognised voice on their part of the market.

Mortgage and lending PR

Our team includes people who built and ran Mortgage Introducer, the UK’s leading mortgage intermediary publication. We know the broker market and the specialist lending press in detail. Our research reports for Butterfield Mortgages and RAW Capital Partners are used in intermediary relationships months after publication.

Flexible workspace and commercial property

For infinitSpace we established the brand in the flexible workspace market across Europe, putting the business consistently in front of landlords, occupiers and investors.

Proptech

Proptech businesses must reach both the property industry and the technology press. We build programmes that speak to both, with messaging that explains the technology in terms the property market understands.

Preparing for the Autumn Budget

From stamp duty to housing supply, the Budget dominates property coverage for weeks. See how we help property businesses be part of the Budget story with timely market commentary.

Results for clients

All case studies

What clients say

As a result of CRC’s work, infinitSpace is consistently put in front of the right people and our brand has become well established in the world of flexible workspaces. The team are organised, flexible and proactive, and the work they produce is of a consistently high standard.

Maria Bichl Maria Bichl Head of Marketing (Europe), infinitSpace

How we help

All services
  • Strategy Development and Brand Positioning

    We work out what you stand for, who needs to hear it and how to say it, then turn that into a plan.

  • Key Messaging Development

    A messaging framework gives everyone in your business the same clear story to tell, from the boardroom to the press release.

  • Executive Profiling

    Even in B2B, people buy from people. We make sure your senior leaders are the ones journalists, investors and buyers turn to.

  • Press Office

    An always-on press office that gets your announcements to the right journalists and keeps your business visible between them.

  • Thought Leadership

    We find the point of view your market needs to hear, then build the content and coverage that makes it yours.

  • Reactive PR

    When the news agenda touches your market, we get your spokesperson's view to journalists while the story is still being written.

  • AI Visibility

    Your buyers now ask AI assistants who to talk to. We make sure the answer includes you, using the same earned coverage those tools trust.

  • Quantitative Research

    Original data gives journalists a reason to write about you and gives your leaders something worth saying.

  • Content Creation

    Content written by people who have worked as journalists, so it is clear, accurate and worth reading.

  • Crisis Communications

    Planning, media handling and clear messaging to help your business respond quickly and credibly when something goes wrong.

  • Media Training

    Practical interview training for leaders who speak to print, online, broadcast and podcast media.

  • Events and Awards

    Support before, during and after industry events, plus an awards strategy and entries that showcase your best work.

  • Social Media

    Concise, consistent social content that puts your coverage and expertise in front of the audiences you want to reach.

Frequently asked questions

Which property publications do you work with?

National property and money desks, Property Week, Estates Gazette, PropertyWire, Mortgage Strategy, Mortgage Introducer, Mortgage Solutions, Bridging and Commercial and regional business press.

Do you work with residential and commercial property?

Yes. Our clients span residential development, lettings, mortgages and specialist lending, commercial investment and flexible workspace.

CRC is part of MVI, which owns PropertyWire. Can property clients buy coverage on PropertyWire?

No. PropertyWire is editorially independent, and its journalists decide what to cover on news value alone. CRC clients receive no preferential treatment, and we never promise coverage in any MVI title. What being part of the group behind PropertyWire does give our property clients is an inside understanding of what property editors look for, which we apply across the national, business and trade press.

Can you help a property business launch a new product or fund?

Yes. Launch programmes combining messaging, press office activity, intermediary communications and reactive commentary are a core part of our property work.

Talk to us about your next campaign

A 30-minute conversation with a director. No pitch, just an honest view of what PR can do for your business and what it would take.

Book a free consultation