Building a brand's messaging from the ground up

The challenge

RAIDS AI came to us before launch with a product, a vision and no agreed way of describing either. The company needed to establish credibility in AI safety and compliance quickly, ahead of conversations with investors, partners and clients.

What we did

• Developed a messaging framework and tone of voice centred on the EU AI Act and responsible AI.
• Positioned chief executive Nik Kairinos as a thought leader on AI regulation through commentary and bylines.
• Ran a reactive programme around AI policy and regulation news.
• Took ownership of external communications and media relations as an extension of the team.

The results

Coverage in Forbes, City AM and TechRadar transformed a pre-launch company into a recognised authority on AI safety and compliance, and the coverage is used directly in investor and client conversations.

CRC has been instrumental in shaping the RAIDS AI brand. Having built the strategy, messaging and tone of voice, the CRC team has also taken ownership of our external communications and media relations, establishing us as an expert in our field.

Nik Kairinos, CEO, RAIDS AI