nuom

nuom is a healthtech consultancy which helps organisations create solutions to improve healthcare outcomes. The consultancy has a broad value proposition, ranging from product development to-go-to market strategy to AI strategy and implementation. nuom competes in the busy healthtech sector, vying against many other startups keen to talk about how AI can transform healthcare delivery.

Assignment

In order to establish its voice in the media and build its reputation, nuom needed to find a way to stand out, to ‘own’ a part of the AI in healthcare conversation.

To achieve this, CRC devised a quantitative research exercise which covered multiple topics within the broader theme of AI in healthcare. After analysing the results and media coverage on AI in healthcare to date, CRC devised a plan that focused on two main storylines: the disjunct between consumers desire to welcome technology to ease the burden on frontline healthcare staff with a high level distrust of AI, and the impact of the use of AI on marginalised groups, such as the disabled and elderly.

Campaign

With unique data to showcase, nuom was able to break through the media noise with coverage in titles such as UKTN, Digital Health and Health Estate Journal. In addition, the research was summarised in a report hosted on the nuom website as a gated asset to generate leads. The findings also helped fuel nuom’s social media content for many weeks.

Coverage

Alongside the research coverage, CRC also secured in-depth thought leadership opportunities. Most notably, an article – published in Tech Radar – capitalised on the milestone of 5 years since the first COVID lockdown, exploring how technology has developed since and what the response to a pandemic would look like today.

In total, the project earned 22 pieces of coverage over three months, helping to build nuom’s brand reputation and enabling it to lead conversations on the use of AI in healthcare.