Achieving AI visibility for an AI hospitality platform

The client

Inntelo is an AI-native concierge platform for the hospitality industry. Guests can request amenities, book tables and excursions and get answers through their phone, voice or WhatsApp in more than 40 languages, while operators gain a single view of every request.

The challenge

Inntelo was launching into a market crowded with hospitality technology and AI claims. It needed to be understood by hotel operators, taken seriously by investors and, increasingly, found by buyers who research suppliers through AI assistants rather than search engines.

What we did

• Built a messaging framework that explained the product in terms of guest satisfaction, staff time and revenue.
• Ran a press office and reactive programme across hospitality trade, technology and business media.
• Designed the coverage strategy around AI visibility: prioritising credible, well-indexed publications and consistent descriptions of the business.
• Measured AI citations monthly alongside conventional coverage metrics.

The results

More than 100 pieces of coverage with an estimated 530,000 views. The business began appearing in ChatGPT and Copilot answers to hospitality technology queries, and two deals were traced directly to customers who had found Inntelo through AI assistants.

CRC has significantly improved our AI discoverability, increasing how often Inntelo AI appears on platforms like ChatGPT and Copilot. This has directly led to new business, with customers finding us through AI. High-quality, credible PR coverage has proven far more effective for AI visibility than low-quality sources.

Asif Alidina, Co-Founder and CEO, Inntelo AI