Finance PR London | Expert Finance PR Agency

Leading London financial services PR firm

Why financial services brands work with us

In financial services, trust is everything. Based in the City of London, City Road Communications is a financial services PR agency delivering strategic PR and communications tailored to regulated financial institutions, fintech innovators, wealth managers and advisory firms. We help brands build credibility, engage stakeholders, and secure high-impact media coverage across the UK business and finance press. The end result is that prospective customers know and trust your brand.

Regulated financial institutions' experience

Regulation and policy commentary

Integrated communications strategies

PR for Growth

LEADING PR AGENCY

Recognised for delivering stand-out campaigns and real ROI for emerging and established brands.

Executing a cohesive, integrated brand-building strategy

532

Pieces of coverage

1.69b

Online readership

14.4m

Estimated coverage views

Where our clients have featured

Testimonials

“It’s a joy to work with Hector and the CRC team, they bring expertise, creativity and positivity to every project, offload much of the complexity by planning ahead across multiple campaigns, and really understand what we need. Working with them feels like an extension of our own team, and we really value both their input and impact.”

“CRC’s in-depth knowledge of both the media landscape and the retirement finance sector has been instrumental to building My Pension Expert’s brand.”

“CRC’s work means that when prospects research Avilio they are met with a raft of high-quality media coverage. This not only builds trust in our offering but improves visibility.”

“CRC are proactive and easy to work with. I never had to chase for an update and, as someone who was fairly new to how PR operates, this was reassuring.”

Services

Our core offerings

Strategy Development & Brand Positioning

We analyse your USPs, audience profiles, competitor positioning and key industry themes. The result is a focused communications strategy that is then delivered through thought leadership content, media relations, social media, and more.

Key Messaging Development

We craft clear, impactful messaging frameworks for consistent use across a client’s communications. We ensure this messaging shines a light on the brand’s USPs and areas of expertise, while the tone of voice mirrors their culture and values.

Executive Profiling

Even in B2B, people buy from people. We ensure senior leaders are seen as credible and trustworthy spokespeople, providing insightful commentary on the key issues within their sector.

Press Office

We write and distribute press releases, pitch stories to journalists, respond to media opportunities and proactively identify angles that can raise a client’s profile. This gives clients regular visibility in the media and stronger relationships with journalists covering their sector.

Thought Leadership

We identify the topics audiences care about, develop clear points of view and create expert commentary, opinion articles, interviews and long-form content. Thought leadership can support brand reputation, stakeholder trust, investor confidence, recruitment, sales conversations and long-term authority.

Reactive PR

We help clients respond quickly to relevant news, policy changes and industry developments. We monitor the news agenda, identify opportunities and produce short, timely responses that journalists can use, increasing media visibility for a brand and its leadership team.