Many businesses hit pause on PR during the summer, fearing their efforts will go unnoticed. But this seasonal slowdown is often a missed opportunity. From capitalising on seasonal themes to building momentum ahead of bigger announcements, keeping PR switched on through the quieter months helps brands stay visible, relevant, and front of mind.

My Pension Expert (MPE) is one of the UK’s leading independent financial advisers specialising in retirement. CRC began its partnership with My Pension Expert in 2020, amidst the height of the Covid pandemic, and our partnership has gone from strength to strength.

Marketers are seeing major drops in web traffic as AI tools like ChatGPT and Google’s summaries answer questions directly. The new challenge? GEO – Generative Engine Optimisation. It’s no longer about ranking first on Google, but getting your content featured in AI-generated answers.

nuom is a healthtech consultancy helping organisations improve healthcare outcomes through product development, AI, and go-to-market strategies. To build its media presence and stand out in a crowded sector, nuom set out to carve a distinctive voice in the conversation around AI in healthcare.

Avilio wanted PR results that would help to build the brand’s reputation. Specifically, it wanted to ensure that when prospects put ‘Avilio’ into an online search, they would see a raft of coverage and articles showcasing the business’ expertise.

We’ve just been shortlisted in the ‘PR Agency of the Year’ category at the 2025 Headline Money Awards, which celebrates the best in journalism and comms across financial services media.

infinitSpace creates and manages flexible workspaces on behalf of commercial landlords, and City Road Comms has been with them since the start, as the business has gone from strength to strength.

Founded in 2006, Market Financial Solutions is a London-based specialist lender that provides bridging loans and buy-to-let mortgages. Focused on targeting mortgage brokers, CRC has been providing PR services to MFS since 2016.

So, how do we deliver successful comms strategies for businesses with very technical products, or operating in niche sectors? Here’s how City Road Comms makes its campaigns more PR, less Proust.

Hector joined City Road Comms in July 2021, bringing with him a uniquely varied set of experiences. Hector plays a key role in devising and executing PR strategies and liaising with clients.