What can startups learn about the value of PR from one of Greek philosophy’s oldest allegories?

Chetwood Financial is a UK-based digital bank offering innovative, customer-focused financial products and services, alongside specialist buy-to-let mortgage options. Chetwood needed a PR strategy to enhance the visibility of its product brands and their offerings while improving its own corporate profile as a digital bank.

Agility is undoubtedly crucial in PR. If you want to attract and retain both great clients and great employees, you have to adapt, you have to be agile.

In the fast-paced world of PR and comms, building your brand, staying relevant and engaging with your audience requires getting your messaging out there consistently and prominently.

Ever since taking his first steps into the world of PR, Archie has excelled in delivering great content, exceptional media coverage and assisting on accounts, from property, finance, to tech.

Jargon is divisive, especially in business. Some embrace it. Then there are those who are seemingly revulsed by these workplace idiosyncrasies.

Why should a business commit to PR even if it’s in the financial doldrums? Or why should a startup invest in PR while on tight, bootstrapping budgets? Or why should PR come before other forms of marketing?

As CRC celebrates turning five, the agency’s director, Dominic Pollard, reflects on the achievements that he is most proud of so far.

We’re delighted to have celebrated our fifth birthday this week. It’s been a chance to reflect on the growth and evolution of City Road Comms since November 2017.

Working with Tree-Nation, a global tree-planting organisation, we are creating our own forest. This is not a one-off donation but rather an ongoing ESG initiative that we have implemented to take action against climate change.