My Pension Expert
My Pension Expert: Creating a consumer champion
Building sector authority through targeted thought leadership and media relations.
LAVA is an M&A advisory which creates bespoke M&A transactions for clients in a range of sectors including aerospace & defence, education, asset & wealth management and professional services.
LAVA engaged CRC to support its growth ambitions and raise its profile across key sectors, as well as the core M&A media titles. This included positioning its senior team as credible experts, whilst remaining agile enough to respond to live deal activity.
CRC developed a strategic PR programme combining press office support, reactive commentary and a structured thought leadership strategy.
At the heart of the campaign was a sector-specific approach. We identified distinct thought leadership topics for each of LAVA’s key industries, aligning spokespeople with their areas of expertise to ensure relevance and credibility.
The thought leadership programme was designed to be flexible, allowing us to pivot focus when LAVA completed significant transactions or wanted to prioritise a particular sector, ensuring commentary always reflected live market activity.
95
Pieces of coverage
925k
Estimated views
500m
Online readership
Through consistent, targeted outreach, CRC secured high-quality coverage across both M&A and sector-specific titles. Coverage has included, ADS Advance (aerospace, defence, security and space), Project Manager Today and The Engineer.
The programme has helped position LAVA as a trusted voice across multiple industries, strengthening its reputation among dealmakers, sector stakeholders and prospective clients. By combining strategic thought leadership with agile media relations, CRC has supported LAVA in building sustained visibility and authority in highly competitive markets.
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