My Pension Expert
My Pension Expert: Creating a consumer champion
Using quantitative research-led PR to expand credibility across financial services
Davies Group is a professional services and technology firm which helps its clients improve their technology, processes and services.
Following the acquisition of a consulting firm, Davies needed to extend its reputation beyond the insurance sector to other areas of financial services (FS).
CRC delivered a quantitative research project to fuel Davies’ PR activities across a number of months. A wide-ranging survey of 500 decision-makers in FS measured perceptions of performance and confidence, as well as opinions on specific challenges such as the impact of Consumer Duty regulation, compliance penalties and talent retention.
41
Pieces of coverage
1.62m
Online readership
38k
Estimated views
The survey fuelled four press releases and three thought leadership articles, which were gradually released to the press over the course of seven months. 41 pieces of media coverage were achieved including in City AM, FT Adviser and Financial Reporter, enabling Davies Group to establish its reputation with FS organisations. In addition, the resulting data was used across Davies’ marketing activity including in social media and blog content.
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