Services

Quantitative Research

The power of data-driven PR campaigns

Quantitative research involves commissioning surveys to explore trends and issues relevant to your target audiences. These findings fuel press releases, thought leadership pieces, reports, blogs, and social media content.

In a world overflowing with opinions, quantitative research gives you a unique point of view. Original data that competitors lack enables organisations to tell exclusive stories that journalists and readers find compelling.

Key benefits of data-driven PR:

Reveal audience perspectives and uncover overlooked trends
Identify behavioural gaps that generate fresh media angles
Provide compelling statistics that secure media attention

City Road Communications manages the complete process: ideation, partner sourcing, survey design, data analysis, strategic application, and content creation to publicise findings.

Services

Other services

Strategy Development & Brand Positioning

We analyse your USPs, audience profiles, competitor positioning and key industry themes. The result is a focused communications strategy that is then delivered through thought leadership content, media relations, social media, and more.

Key Messaging Development

We craft clear, impactful messaging frameworks for consistent use across a client’s communications. We ensure this messaging shines a light on the brand’s USPs and areas of expertise, while the tone of voice mirrors their culture and values.

Executive Profiling

Even in B2B, people buy from people. We ensure senior leaders are seen as credible and trustworthy spokespeople, providing insightful commentary on the key issues within their sector.