What makes a PR agency agile?
Agility is undoubtedly crucial in PR. If you want to attract and retain both great clients and great employees, you have to adapt, you have to be agile.
Insights
Agility is undoubtedly crucial in PR. If you want to attract and retain both great clients and great employees, you have to adapt, you have to be agile.
Chetwood Financial is a UK-based digital bank offering innovative, customer-focused financial products and services, alongside specialist buy-to-let mortgage options. Chetwood needed a PR strategy to enhance the visibility of its product brands and their offerings while improving its own corporate profile as a digital bank.
Rachel Mitchell joined City Road comms in April 2024 and reflects on her first six months with the agency, sharing six key lessons she learnt to date.
Peckwater Brands emerged onto the scene in 2019 with a fresh and unique proposition. Peckwater's leadership team recognised that strategic PR would be crucial in driving their growth. That's where CRC came in.
The thorny issue of PR measurement. It's a topic that PR agencies – quite rightly – are regularly asked about. "How do I measure the success of PR? How do I know it's working?"
Copywriting in PR is essentially authorial subterfuge, and your skills as a copywriter are measured by how little your fingerprints can be detected in the published content of your clients.
