PROPERTY PR SERVICES
Property news has been at the core of what we do since launching back in 2012. Our founding team owned and launched some of the leading UK property news portals covering residential & commercial news, landlord and developer news, as well as a number of leading magazines connecting lenders with professional advisers and brokers. Today City Road Communications has a special relationship with PropertyWire.
Our team are in a unique position of knowing what key topics are trending and which content is likely to impact a journalist’s inbox. In such a saturated sector, full of reports and insights from leading brands, standing out is about finding a unique angle, so that your company can join the conversation.
Market Financial Solutions
My Pension Expert
Head of Marketing, Europe, infinitspace
Case study: Market Financial Solutions
Case study: KNOW YOUR MONEY (NOW KNOWN AS NERDWALLET)
Case study: Fountech
OUR GOAL IS TO ENSURE THE RIGHT PEOPLE SEE THE RIGHT MESSAGE AT THE RIGHT TIME
- Quantitative Research
- Thought Leadership
- Business Profiling
- Company News
- Reactive Commentary
- Reports, whitepapers & infographics
- Social Media
- Brand values and tone voice
- Input into wider marketing campaigns
- Coverage through Brand Partners (MVI Network)
ENHANCE YOUR BRAND WITH A CURATED DATA STRATEGY. CONTACT OUR TEAM:
Public relations or PR is the practice of managing and circulating information to curate public perception of an individual or organisation. PR is an internally controlled narrative put out externally to the public.
Targeted PR campaigns typically run over a 3-to-6-month period. Having said that, some campaigns can be extended for several more months based on media reaction and consumer interest. Everybody’s needs are different, from running a targeted campaign for a particular set of objectives to being an extension of the comms team – we work with you to create a plan that is tailored to your needs.
First and foremost, we make it our priority to understand who you are and what you’re trying to accomplish. In doing so, we can create a tailored strategy that will work in achieving your outlined goals – whether this is repositioning you as industry experts, boosting brand awareness or increasing engagement within your audience.
Clear objectives and goals are set out for every campaign, these are outlined with the client in line with what they are wanting to achieve and any objectives they already have placed. It is important to be clear on what exactly you want as a client – for example, if you want coverage, all coverage is not equal, so be clear on whether you want opinion pieces, editorial or just simply, company mentions, and in which publications. If you are unsure, we can work with you to establish a plan of action and goals to suit your company and needs.
A senior account manager will always manage your account, and for the duration there will be consistent analysis of the running campaigns. Junior executives will be on hand to carry out research and help in the implementation of the campaign.
You will always be kept in the loop of what is happening with consistent communication over the duration of the campaign.
We specialise in tech, finance, and property. Since we work under the MVI umbrella, the latest trends in these industries are in our hands. With 20 years of experience in the publishing sector, we are perceptive and knowledgeable about the ever-growing media landscape.