Public relations or PR is the practice of managing and circulating information to curate public perception of an individual or organisation. PR is an internally controlled narrative put out externally to the public. 

Although PR is the public’s perception of a brand/individual, it is an internally controlled narrative, whereas publicity is made up of external sources, meaning it is not a controlled narrative, but one formed by contributing information sources. 

Paid content is similar to PR where the information being fed into the public domain is controlled, however, paid content must carry a disclaimer of its nature. Paid content usually has the intention of persuading the public to buy a specific product or use a certain service whereas PR specialises in maintaining a positive public image for the brand, company or organisation presented. 

Targeted PR campaigns typically run over a 3-to-6-month period. Having said that, some campaigns can be extended for several more months based on media reaction and consumer interest. Everybody’s needs are different, from running a targeted campaign for a particular set of objectives to being an extension of the comms team – we work with you to create a plan that is tailored to your needs. 

First and foremost, we make it our priority to understand who you are and what you’re trying to accomplish. In doing so, we can create a tailored strategy that will work in achieving your outlined goals – whether this is repositioning you as industry experts, boosting brand awareness or increasing engagement within your audience.

Thought leadership is the expression of one’s ideas, demonstrating their capability and knowledge in the field. Through thought leadership content you can spark new conversations and trends, and demonstrate your expertise. Many business leaders aspire to become a thought leader in their field to validate their experiences, knowledge and skills they have acquired through years of patience, learning and dedication.

Clear objectives and goals are set out for every campaign, these are outlined with the client in line with what they are wanting to achieve and any objectives they already have placed. It is important to be clear on what exactly you want as a client – for example, if you want coverage, all coverage is not equal, so be clear on whether you want opinion pieces, editorial or just simply, company mentions, and in which publications. If you are unsure, we can work with you to establish a plan of action and goals to suit your company and needs.

A senior account manager will always manage your account, and for the duration there will be consistent analysis of the running campaigns. Junior executives will be on hand to carry out research and help in the implementation of the campaign. 

You will always be kept in the loop of what is happening with consistent communication over the duration of the campaign.  

We specialise in tech, finance, and property. Since we work under the MVI umbrella, the latest trends in these industries are in our hands. With 20 years of experience in the publishing sector, we are perceptive and knowledgeable about the ever-growing media landscape.