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Finance PR

FINANCE PR SERVICES

Our founding team have over five decades of combined experience in publishing financial news. Having built, launched and managed publications such as What Investment, Personal Finance & Savings Magazine as well as the world-renowned Company REFS, our team have a deep understanding of how consumers and investors alike, consume content. 

Our research-led approach to content creation will elevate your business and its leadership team to ensure trust is established with your current and prospective clients. We ensure that you are engaging and commenting on leading finance conversations in national and B2B trade press. 

From these conversations, relationships are born. 

My Pension Expert

Nerd Wallet

Butterfield Mortgages

Yobota

Vodeno

We’d never worked with a PR agency prior to City Road Comms, but it’s proved a great decision. They’ve created so many interesting angles to promote our work and get us in ideal publications, while their web and social content also helps us engage with our audience more effectively. It’s a pleasure working with such a professional, responsive team.

Nikolas Kairinos

CEO and Founder of Fountech

We started working with CRC at the end of the 1st lockdown in 2020. We selected CRC as a small team who would work closely with us and help MPE build awareness as a consumer champion. From inception, CRC has delivered. MPE has benefited from regular coverage in all major publications; The Mail, Mail on Sunday, the Express, Times, Sunday Times, The Sun, Daily Telegraph and Radio 4. I am absolutely delighted with the results delivered by CRC. A final point, they are great people.

Andrew Megson

Executive Chairman at My Pension Expert

Working with CRC is the most seamless experience. They have immersed themselves in our company, our services and, most importantly, built relationships with people across Davies. As a result, they have become an integral part of our go-to-market strategy post-rebrand. Their standard of work is of the highest quality and the outcomes reflect this. CRC bring enormous value to our marketing department, they deliver on content writing, research, design, PR and planning. It's been an invaluable addition to the team.

Gareth Cameron

Director of Marketing & Communications, Consulting at Davies

CRC have been a pleasure to work with from the beginning. As a business we are very protective of our brand, and it means a lot to us that we can work with a company that care about our brand as much as we do. They are always on our side, and we know that we can turn to them for help and advice over and above the individual ‘deliverables’ that we book with them. Communication is key, and CRC are always on hand when we need something – we are never hanging around waiting for a reply, and they work as quickly as we do – something which we don’t take for granted when this is not the case for lots of external agencies.

Leah Brunskill

Head of Marketing, MFS

Case study: Chetwood Financial

Challenger banksfinancefinancetechfinancial servicesfintech
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Case study: Market Financial Solutions

bridgingfinanceProperty
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Case study: My Pension Expert

financefinancial advisorfinancial servicespensionretirement
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OUR GOAL IS TO ENSURE THE RIGHT PEOPLE SEE THE RIGHT MESSAGE AT THE RIGHT TIME

Media Relations

  • Quantitative Research
  • Thought Leadership
  • Business Profiling
  • Company News
  • Reactive Commentary
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Content Marketing

  • Reports, whitepapers & infographics
  • Blogs
  • Social Media
  • Newsletter
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ADDITIONAL SUPPORT

  • Brand values and tone voice
  • Input into wider marketing campaigns
  • Coverage through Brand Partners (MVI Network)
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ENHANCE YOUR BRAND WITH A CURATED DATA STRATEGY. CONTACT OUR TEAM:

Contact Us

Public relations or PR is the practice of managing and circulating information to curate public perception of an individual or organisation. PR is an internally controlled narrative put out externally to the public. 

Targeted PR campaigns typically run over a 3-to-6-month period. Having said that, some campaigns can be extended for several more months based on media reaction and consumer interest. Everybody’s needs are different, from running a targeted campaign for a particular set of objectives to being an extension of the comms team – we work with you to create a plan that is tailored to your needs. 

First and foremost, we make it our priority to understand who you are and what you’re trying to accomplish. In doing so, we can create a tailored strategy that will work in achieving your outlined goals – whether this is repositioning you as industry experts, boosting brand awareness or increasing engagement within your audience.  

Clear objectives and goals are set out for every campaign, these are outlined with the client in line with what they are wanting to achieve and any objectives they already have placed. It is important to be clear on what exactly you want as a client – for example, if you want coverage, all coverage is not equal, so be clear on whether you want opinion pieces, editorial or just simply, company mentions, and in which publications. If you are unsure, we can work with you to establish a plan of action and goals to suit your company and needs.  

A senior account manager will always manage your account, and for the duration there will be consistent analysis of the running campaigns. Junior executives will be on hand to carry out research and help in the implementation of the campaign.  

You will always be kept in the loop of what is happening with consistent communication over the duration of the campaign.  

We specialise in tech, finance, and property. Since we work under the MVI umbrella, the latest trends in these industries are in our hands. With 20 years of experience in the publishing sector, we are perceptive and knowledgeable about the ever-growing media landscape.