Case study: Market Financial Solutions
Market Financial Solutions
Terms like ‘bridging finance’ and ‘short-term loans’ tend to conjure a particular image in people’s minds; and it’s fair to say, the image is often not a positive one, with the negative connotations that surround payday loans unfairly tainting the wider market.
So when, in the second half of 2016, we began working with Market Financial Solutions (MFS), we knew that reputation management was going to be hugely important. The London-based bridging lender was more than a decade old at this point, and while they had a strong, loyal customer-base, little was known about the business within the industry.
Tiba Raja, Executive Director at MFS, says: “CRC are reliable and trustworthy; we love working with them. MFS’s success is definitely attributable to all the hard work they have put in over the years.”
In a competitive, growing specialist finance sector, MFS needed to stand out. But getting its voice heard was not easy – the trade press is awash with a daily churn of press releases about lenders’ rates, personnel and milestones. It had to do something different. It had to educate brokers, landlords and investors about its products and specialisms.
Since 2016 MFS has been working with CRC, not just to appear consistently in the national and trade press, but also to create compelling, informative content for its website and social media.
CRC still delivers press releases about MFS’s latest news – this ensures a constant presence in trade publications. But crucially, this is complemented by three further types of PR activity:
- Quantitative research – regular surveys commissioned on behalf of MFS, quizzing landlords, investors, brokers and homebuyers on the challenges they are facing
- Thought leadership content – in-depth articles from MFS’s leadership team, delving into pertinent issues and trends from across the property and lending markets
- Reactive PR – from government announcements through to house price data, when there is a relevant story breaking, MFS is commenting on it
Add in social media posts, blogs, and detailed reports – CRC delivers a holistic PR and comms package to make MFS stand out.
Our multi-pronged PR strategy has elevated MFS beyond the churn of other lenders’ press releases. We have established the brand as an industry expert, a voice of authority. Our work has also ensured MFS features regularly in top tier publications, boosting its awareness and credibility.
The MFS’s brand has gone from strength to strength. Simply put, the company is everywhere – and its CEO, Paresh Raja, is now one of the most prominent names in the specialist finance sector.
In 2022 alone, CRC secured: – 277 pieces of media coverage for MFS
o There were 3,820,000 views of articles featuring MFS
o MFS was featured in a huge number of respected titles: Financial Times, City AM, The Times, This Is Money, CNBC, Evening Standard, Property Week
Leah Brusnkill, Marketing Director, said: “It’s been amazing to have worked with CRC over the past five years. They’re knowledgeable, dedicated and adaptable – and their work has helped to grow the MFS brand massively since 2016.”
Pieces of coverage
Estimated coverage views