Case study: infinitSpace

infinitSpace creates white-labelled flexible workspaces for commercial landlords. As well as helping landlords to attract and retain tenants in the post-pandemic world, the creation of flex workspaces also allows building owners to improve their sustainability and energy efficiency credentials.

As a major issue confronting its clients, infinitSpace asked City Road Comms to create an impact PR campaign to raise awareness of the challenges facing the UK office market in transitioning to a net-zero sector, while also promoting the use of flexible workspaces and  external partners in navigating this transition.

Aware of the plethora of news concerning sustainability in the real estate sector, we needed to ensure our campaign cut through the noise and established infinitSpace as a leading voice in this conversation. To do so, we wanted to offer up some genuinely new, interesting insights into the barriers to a sustainable UK office market.

To achieve this, we commissioned an independent survey of 250 commercial landlords with offices in the UK. The research examined:

• The current adoption of sustainability policies
• The factors motivating landlords to create more sustainable commercial properties
• The changes landlords are making to ensure their office buildings are more environmentally friendly
• The challenges involved in becoming more sustainable as an office landlord, such as cost, complexity and regulation
• What level of support landlords needed to shape and execute environmental policies