Case study: infinitSpace


infinitSpace creates white-labelled flexible workspaces for commercial landlords. As well as helping landlords to attract and retain tenants in the post-pandemic world, the creation of flex workspaces also allows building owners to improve their sustainability and energy efficiency credentials.




"Our experience with the CRC PR team has always exceeded expectations. They understood our business and were able to create a PR strategy that optimised our GTM and exposure to the UK real estate market through strategic use of media. The team’s knowledge, relationships, experience and “can do” attitude have continuously delivered the results needed to support our business objectives and growth. I highly recommend the CRC PR agency to any (tech/proptech) start-ups or scaleups as an outstanding firm to partner with for your PR needs on the UK market." – Maria Bichl, Head of Marketing, Europe, InfinitSpace


As a major issue confronting its clients, infinitSpace asked City Road Comms to create an impact PR campaign to raise awareness of the challenges facing the UK office market in transitioning to a net-zero sector, while also promoting the use of flexible workspaces and  external partners in navigating this transition.


Aware of the plethora of news concerning sustainability in the real estate sector, we needed to ensure our campaign cut through the noise and established infinitSpace as a leading voice in this conversation. To do so, we wanted to offer up some genuinely new, interesting insights into the barriers to a sustainable UK office market.

To achieve this, we commissioned an independent survey of 250 commercial landlords with offices in the UK. The research examined:

  • The current adoption of sustainability policies
  • The factors motivating landlords to create more sustainable commercial properties
  • The changes landlords are making to ensure their office buildings are more environmentally friendly
  • The challenges involved in becoming more sustainable as an office landlord, such as cost, complexity and regulation
  • What level of support landlords needed to shape and execute environmental policies


The research uncovered some fascinating results, which will be released gradually over a three-month campaign comprising various media formats such as press releases, thought-leadership articles (op-eds), interviews and podcasts.

This campaign is still live, but the first set of data has been distributed with great results via press release. Initially, exclusive coverage was secured in:

We received a further 15 pieces of coverage in trade outlets from a subsequent wide media distribution, highlights include, PropertyWire, Property Reporter, Workplace Insight and PropertyEU.

In addition, we secured two op-eds exploring the results released in the initial press release. These include, Property Notify and Property Reporter.

With still over 80% of the survey results to be used, so far this quantitative research campaign has produced 18 pieces of coverage – you can see the full coverage here.

We will be updating this as we continue to distribute the findings across further media formats.



Pieces of coverage


Online readership


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