TECH PR SERVICES
City Road Communications has a special relationship with leading UK tech news platform UKTN. This gives our team a unique insight into trending news and opinion, which translates into the content strategies we build for you.
From early stage startups looking to build awareness to an investor audience, to scaleups launching product to market, through to established tech companies wanting to establish a brand voice.
Our research-led thought leadership content strategies ensure that your business and the people that lead it are regularly featured in national and B2B trade press.
University of Manchester
My Pension Expert
West Midlands Combined Authority
CEO and Founder of Fountech
Head of Marketing, Europe, infinitspace
Dr Zain Sikafi
CEO and Founder of Mynurva
Case study: Studio Graphene
Case study: Fountech
Case study: KNOW YOUR MONEY (NOW KNOWN AS NERDWALLET)
OUR GOAL IS TO ENSURE THE RIGHT PEOPLE SEE THE RIGHT MESSAGE AT THE RIGHT TIME
- Quantitative Research
- Thought Leadership
- Business Profiling
- Company News
- Reactive Commentary
- Reports, whitepapers & infographics
- Social Media
- Brand values and tone voice
- Input into wider marketing campaigns
- Coverage through Brand Partners (MVI Network)
ENHANCE YOUR BRAND WITH A CURATED DATA STRATEGY. CONTACT OUR TEAM:
Public relations or PR is the practice of managing and circulating information to curate public perception of an individual or organisation. PR is an internally controlled narrative put out externally to the public.
Targeted PR campaigns typically run over a 3-to-6-month period. Having said that, some campaigns can be extended for several more months based on media reaction and consumer interest. Everybody’s needs are different, from running a targeted campaign for a particular set of objectives to being an extension of the comms team – we work with you to create a plan that is tailored to your needs.
First and foremost, we make it our priority to understand who you are and what you’re trying to accomplish. In doing so, we can create a tailored strategy that will work in achieving your outlined goals – whether this is repositioning you as industry experts, boosting brand awareness or increasing engagement within your audience.
Clear objectives and goals are set out for every campaign, these are outlined with the client in line with what they are wanting to achieve and any objectives they already have placed. It is important to be clear on what exactly you want as a client – for example, if you want coverage, all coverage is not equal, so be clear on whether you want opinion pieces, editorial or just simply, company mentions, and in which publications. If you are unsure, we can work with you to establish a plan of action and goals to suit your company and needs.
A senior account manager will always manage your account, and for the duration there will be consistent analysis of the running campaigns. Junior executives will be on hand to carry out research and help in the implementation of the campaign.
You will always be kept in the loop of what is happening with consistent communication over the duration of the campaign.
We specialise in tech, finance, and property. Since we work under the MVI umbrella, the latest trends in these industries are in our hands. With 20 years of experience in the publishing sector, we are perceptive and knowledgeable about the ever-growing media landscape.