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Six things I’ve learnt in my first six months in PR
Ned Eckersley joined City Road Comms in September 2023, marking his first move into the world of PR and comms.
Reflecting on his first six months with the agency, Ned shares six key lessons he learnt to date.
Newsjacking 101: A beginner’s guide to reactive PR
In the fast-paced world of PR and comms, building your brand, staying relevant and engaging with your audience requires getting your messaging out there consistently and prominently.
Meet the City Road Comms team: Scott Rimell
Coming on board as a communications executive, Scott was largely new to the world of PR and comms when he joined CRC. But in the two-and-a-half years since, he’s progressed seamlessly, particularly in establishing himself in the personal finance space – Scott works across several of CRC’s consumer-facing financial services clients, including an independent financial adviser and one of the UK’s leading digital banks.
Meet the City Road Comms team: Archie Osmond
Archie joined CRC soon after finishing his politics and international relations degree at Leeds Uni. Ever since taking his first steps into the world of PR and comms, he has excelled in delivering great content, exceptional media coverage and assisting on a wide variety of accounts, ranging from mortgage clients through to personal finance and cybersecurity.
Why clichés and jargon will kill your PR strategy
Jargon is divisive, especially in business. Some embrace it – there’s nothing they like more than to touch base, deep dive or circle back. Then there are those who are seemingly revulsed by these workplace idiosyncrasies. Such phrases are readily mocked, easy fodder as they are for any satire of crap management.
Meet the City Road Comms team: Georgina McBride
Georgina McBride recently celebrated her one-year anniversary with City Road Comms, having joined the team in September 2022. In that time, she has relocated from Aberdeen to London and, when the weekend comes around, is an avid explorer of all the capital has to offer.
The curse of knowledge in PR – how to tell your story without being too technical
So, how do we deliver successful comms strategies for businesses with very technical products, or operating in niche sectors? Here’s how City Road Comms makes its campaigns more PR, less Proust.
Meet the City Road Comms team: Jack Manners
Jack Manners is an account manager at City Road Comms. He joined the team as account executive in May last year, bringing with him two years of comms experience in the property development sector. He was promoted to the AM position in January 2023.
Bill Gates and David Brent – two great minds who understand the value of PR
Why should a business commit to PR even if it’s in the financial doldrums? Or why should a startup invest in PR while on tight, bootstrapping budgets? Or why should PR come before other forms of marketing?
Meet the City Road Comms team: Hector Johnston Stewart
Hector joined City Road Comms in July 2021, bringing with him a uniquely varied set of experiences. With…
Five great achievements in five years of City Road Comms
As CRC celebrates turning five, the agency’s director, Dominic Pollard, reflects on the achievements that he is most proud of so far.
City Road Comms turns five!
We’re delighted to have celebrated our fifth birthday this week.It’s been a chance to reflect on the growth and evolution of City Road Comms since November 2017.
ENHANCE YOUR BRAND WITH A CURATED DATA STRATEGY. CONTACT OUR TEAM:
Public relations or PR is the practice of managing and circulating information to curate public perception of an individual or organisation. PR is an internally controlled narrative put out externally to the public.
Targeted PR campaigns typically run over a 3-to-6-month period. Having said that, some campaigns can be extended for several more months based on media reaction and consumer interest. Everybody’s needs are different, from running a targeted campaign for a particular set of objectives to being an extension of the comms team – we work with you to create a plan that is tailored to your needs.
First and foremost, we make it our priority to understand who you are and what you’re trying to accomplish. In doing so, we can create a tailored strategy that will work in achieving your outlined goals – whether this is repositioning you as industry experts, boosting brand awareness or increasing engagement within your audience.
Clear objectives and goals are set out for every campaign, these are outlined with the client in line with what they are wanting to achieve and any objectives they already have placed. It is important to be clear on what exactly you want as a client – for example, if you want coverage, all coverage is not equal, so be clear on whether you want opinion pieces, editorial or just simply, company mentions, and in which publications. If you are unsure, we can work with you to establish a plan of action and goals to suit your company and needs.
A senior account manager will always manage your account, and for the duration there will be consistent analysis of the running campaigns. Junior executives will be on hand to carry out research and help in the implementation of the campaign.
You will always be kept in the loop of what is happening with consistent communication over the duration of the campaign.
We specialise in tech, finance, and property. Since we work under the MVI umbrella, the latest trends in these industries are in our hands. With 20 years of experience in the publishing sector, we are perceptive and knowledgeable about the ever-growing media landscape.