Blogs
News & Updates
MFS: Targeted research campaign to investigate gazumping
Founded in 2006, Market Financial Solutions is a London-based specialist lender that provides bridging loans and buy-to-let mortgages. Focused on targeting mortgage brokers, CRC has been providing PR services to MFS since 2016.
Since then, the lender has risen to become one the specialist lending industry’s loudest voices, and its CEO, Paresh Raja, has become a well-known thought leader on a variety of property and lending related topics.
My Pension Expert: Creating a consumer champion
My Pension Expert (MPE) is one of the UK’s leading independent financial advisers specialising in retirement. Based in Doncaster and founded in 2010, MPE has helped thousands of people across the UK achieve the financial future they want.
CRC began its partnership with My Pension Expert in 2020, amidst the height of the Covid pandemic and it’s a partnership that has gone from strength to strength.
infinitSpace: Targeted research to drive positioning as a sector leader
infinitSpace creates and manages flexible workspaces on behalf of commercial landlords, and City Road Comms has been with them since the start, as the business has gone from strength to strength. Since its launch in 2021 to the latest announcement of its ninth workspace location across three countries and two continents, we’ve collaborated with the company on dozens of compelling PR campaigns.
Peckwater Brands: PR strategy to raise awareness for a new startup with a unique proposition
Peckwater Brands emerged onto the scene in 2019 with a fresh and unique proposition. Founded by former Uber Eats and Deliveroo executives, this virtual food brand operator partners with existing restaurants and takeaways to launch delivery-only brands. In 2021, with the experience, funding, and a robust business model in place, Peckwater’s leadership team recognised that strategic PR would be crucial in driving their growth. That’s where CRC came in.
Six things I’ve learnt in my first six months at CRC – Rachel Mitchell
Rachel Mitchell joined City Road comms in April 2024 and reflects on her first six months with the agency, sharing six key lessons she learnt to date.
Chetwood Financial: Executing a cohesive, integrated brand-building strategy
Chetwood Financial is a UK-based digital bank offering innovative, customer-focused financial products and services, alongside specialist buy-to-let mortgage options. Based in Wrexham, the company prides itself on speed, ease of use, and competitive rates. Chetwood needed a PR strategy to enhance the visibility of its product brands and their offerings while improving its own corporate profile as a digital bank.
What makes a PR agency agile?
Agility is undoubtedly crucial in PR. If you want to attract and retain both great clients and great employees, you have to adapt, you have to be agile.
Six things I’ve learnt in my first six months in PR
Ned Eckersley joined City Road Comms in September 2023, marking his first move into the world of PR and comms.
Reflecting on his first six months with the agency, Ned shares six key lessons he learnt to date.
ENHANCE YOUR BRAND WITH A CURATED DATA STRATEGY. CONTACT OUR TEAM:
Public relations or PR is the practice of managing and circulating information to curate public perception of an individual or organisation. PR is an internally controlled narrative put out externally to the public.
Targeted PR campaigns typically run over a 3-to-6-month period. Having said that, some campaigns can be extended for several more months based on media reaction and consumer interest. Everybody’s needs are different, from running a targeted campaign for a particular set of objectives to being an extension of the comms team – we work with you to create a plan that is tailored to your needs.
First and foremost, we make it our priority to understand who you are and what you’re trying to accomplish. In doing so, we can create a tailored strategy that will work in achieving your outlined goals – whether this is repositioning you as industry experts, boosting brand awareness or increasing engagement within your audience.
Clear objectives and goals are set out for every campaign, these are outlined with the client in line with what they are wanting to achieve and any objectives they already have placed. It is important to be clear on what exactly you want as a client – for example, if you want coverage, all coverage is not equal, so be clear on whether you want opinion pieces, editorial or just simply, company mentions, and in which publications. If you are unsure, we can work with you to establish a plan of action and goals to suit your company and needs.
A senior account manager will always manage your account, and for the duration there will be consistent analysis of the running campaigns. Junior executives will be on hand to carry out research and help in the implementation of the campaign.
You will always be kept in the loop of what is happening with consistent communication over the duration of the campaign.
We specialise in tech, finance, and property. Since we work under the MVI umbrella, the latest trends in these industries are in our hands. With 20 years of experience in the publishing sector, we are perceptive and knowledgeable about the ever-growing media landscape.