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infinitSpace: Targeted research to drive positioning as a sector leader

infinitSpace creates and manages flexible workspaces on behalf of commercial landlords, and City Road Comms has been with them since the start, as the business has gone from strength to strength. Since its launch in 2021 to the latest announcement of its ninth workspace location across three countries and two continents, we’ve collaborated with the company on dozens of compelling PR campaigns.

Peckwater Brands: PR strategy to raise awareness for a new startup with a unique proposition  

Peckwater Brands emerged onto the scene in 2019 with a fresh and unique proposition. Founded by former Uber Eats and Deliveroo executives, this virtual food brand operator partners with existing restaurants and takeaways to launch delivery-only brands. In 2021, with the experience, funding, and a robust business model in place, Peckwater’s leadership team recognised that strategic PR would be crucial in driving their growth. That’s where CRC came in.

Chetwood Financial: Executing a cohesive, integrated brand-building strategy  

Chetwood Financial is a UK-based digital bank offering innovative, customer-focused financial products and services, alongside specialist buy-to-let mortgage options. Based in Wrexham, the company prides itself on speed, ease of use, and competitive rates. Chetwood needed a PR strategy to enhance the visibility of its product brands and their offerings while improving its own corporate profile as a digital bank.

What makes a PR agency agile? 

Agility is undoubtedly crucial in PR. If you want to attract and retain both great clients and great employees, you have to adapt, you have to be agile. 

Meet the City Road Comms team: Scott Rimell

Coming on board as a communications executive, Scott was largely new to the world of PR and comms when he joined CRC. But in the two-and-a-half years since, he’s progressed seamlessly, particularly in establishing himself in the personal finance space – Scott works across several of CRC’s consumer-facing financial services clients, including an independent financial adviser and one of the UK’s leading digital banks.

ENHANCE YOUR BRAND WITH A CURATED DATA STRATEGY. CONTACT OUR TEAM:

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Public relations or PR is the practice of managing and circulating information to curate public perception of an individual or organisation. PR is an internally controlled narrative put out externally to the public. 

Targeted PR campaigns typically run over a 3-to-6-month period. Having said that, some campaigns can be extended for several more months based on media reaction and consumer interest. Everybody’s needs are different, from running a targeted campaign for a particular set of objectives to being an extension of the comms team – we work with you to create a plan that is tailored to your needs. 

First and foremost, we make it our priority to understand who you are and what you’re trying to accomplish. In doing so, we can create a tailored strategy that will work in achieving your outlined goals – whether this is repositioning you as industry experts, boosting brand awareness or increasing engagement within your audience.  

Clear objectives and goals are set out for every campaign, these are outlined with the client in line with what they are wanting to achieve and any objectives they already have placed. It is important to be clear on what exactly you want as a client – for example, if you want coverage, all coverage is not equal, so be clear on whether you want opinion pieces, editorial or just simply, company mentions, and in which publications. If you are unsure, we can work with you to establish a plan of action and goals to suit your company and needs.  

A senior account manager will always manage your account, and for the duration there will be consistent analysis of the running campaigns. Junior executives will be on hand to carry out research and help in the implementation of the campaign.  

You will always be kept in the loop of what is happening with consistent communication over the duration of the campaign.  

We specialise in tech, finance, and property. Since we work under the MVI umbrella, the latest trends in these industries are in our hands. With 20 years of experience in the publishing sector, we are perceptive and knowledgeable about the ever-growing media landscape.