News & Updates
The curse of knowledge in PR – how to tell your story without being too technical
So, how do we deliver successful comms strategies for businesses with very technical products, or operating in niche sectors? Here’s how City Road Comms makes its campaigns more PR, less Proust.
Meet the City Road Comms team: Jack Manners
Jack Manners is an account manager at City Road Comms. He joined the team as account executive in May last year, bringing with him two years of comms experience in the property development sector. He was promoted to the AM position in January 2023.
Bill Gates and David Brent – two great minds who understand the value of PR
Why should a business commit to PR even if it’s in the financial doldrums? Or why should a startup invest in PR while on tight, bootstrapping budgets? Or why should PR come before other forms of marketing?
Meet the City Road Comms team: Hector Johnston Stewart
Hector joined City Road Comms in July 2021, bringing with him a uniquely varied set of experiences. With…
Five great achievements in five years of City Road Comms
As CRC celebrates turning five, the agency’s director, Dominic Pollard, reflects on the achievements that he is most proud of so far.
City Road Comms turns five!
We’re delighted to have celebrated our fifth birthday this week.It’s been a chance to reflect on the growth and evolution of City Road Comms since November 2017.
Welcome to The Forest of City Road Communications
Working with Tree-Nation, a global tree-planting organisation, we are creating our own forest. This is not a one-off donation but rather an ongoing ESG initiative that we have implemented to take action against climate change.
Meet the City Road Comms team: Sian Bradshaw
Sian Bradshaw joined City Road Comms (CRC) back in February 2020. Leading on several major fintech accounts, Sian has a deep understanding of market trends making her an expert in her field.
PR for a startup: Two tips for achieving success
For a startup hoping to stand out from the crowd, achieving PR success is essential. Here our two tips for achieving PR success as a startup.
How to choose the right PR agency
Choosing the right PR agency can be daunting if you don’t know what to look for. Here are our top six factors to consider when choosing a PR agency that’s right for you.
Why work with a PR agency?
For any startup or scaleup, choosing the right service providers can have a strong bearing on the success or failure of their venture. So, why work with a PR agency over doing it yourself?
The value of reactive, responsive PR… and how to do it
There are many ways to get your business in the press, some more effective than others but what is the value of reactive, responsive PR to your brand and what is the best way to execute it?
ENHANCE YOUR BRAND WITH A CURATED DATA STRATEGY. CONTACT OUR TEAM:
Public relations or PR is the practice of managing and circulating information to curate public perception of an individual or organisation. PR is an internally controlled narrative put out externally to the public.
Targeted PR campaigns typically run over a 3-to-6-month period. Having said that, some campaigns can be extended for several more months based on media reaction and consumer interest. Everybody’s needs are different, from running a targeted campaign for a particular set of objectives to being an extension of the comms team – we work with you to create a plan that is tailored to your needs.
First and foremost, we make it our priority to understand who you are and what you’re trying to accomplish. In doing so, we can create a tailored strategy that will work in achieving your outlined goals – whether this is repositioning you as industry experts, boosting brand awareness or increasing engagement within your audience.
Clear objectives and goals are set out for every campaign, these are outlined with the client in line with what they are wanting to achieve and any objectives they already have placed. It is important to be clear on what exactly you want as a client – for example, if you want coverage, all coverage is not equal, so be clear on whether you want opinion pieces, editorial or just simply, company mentions, and in which publications. If you are unsure, we can work with you to establish a plan of action and goals to suit your company and needs.
A senior account manager will always manage your account, and for the duration there will be consistent analysis of the running campaigns. Junior executives will be on hand to carry out research and help in the implementation of the campaign.
You will always be kept in the loop of what is happening with consistent communication over the duration of the campaign.
We specialise in tech, finance, and property. Since we work under the MVI umbrella, the latest trends in these industries are in our hands. With 20 years of experience in the publishing sector, we are perceptive and knowledgeable about the ever-growing media landscape.