We’re delighted to have celebrated our fifth birthday this week, marking five years of City Road Comms.

It’s been a chance to reflect on the growth and evolution of City Road Comms since November 2017. After all, one in five businesses in the UK do not survive their first year, with 60% failing within three years – so, reaching the ripe old age of five felt worthy of raising a toast.

And that’s exactly what we did. The Ivy City Garden played host to an evening soiree this past week, with clients, staff and partners – of both past and present – coming together to mark the milestone.

Our thanks go to all our clients for the support they have shown over the years. As an agency, we pride ourselves on delivering incredible media coverage for clients. But just as important is the way we go about our work. Honesty, transparency and accountability are core values for CRC and undoubtedly set us apart. 

Indeed, the combination of our results and our methods helps us to form successful, long-term relationships with clients. In fact, we have worked with 80% of our current clients for longer than 12 months – a little over half have been with us since 2020 or earlier. 

It’s sure-fire sign that we’re doing something right. 

For Dominic Pollard, our director of communications, it all comes down to the team. 

“All of our success over the past five years comes down to the incredible work of the people within the agency,” Dominic said. “The hard graft they put in, not to mention their intelligence, amazing writing skills, professionalism, and nose for a good story: these are the things that ensure a brilliant service and excellent results.”

He added: “We also enjoy the unique benefits of being part of the Media Ventures International family. Precious few PR and comms agencies work under the same roof as journalists and editors – it opens up exciting opportunities, as well as giving us the chance the speak openly with the very people we’re pitching stories to on behalf of clients.”

With the Champagne corks swept up and the birthday cake going stale, the back-slapping has drawn to a close; it’s back down to work. We’re ending the year in a strong position and look forward to what 2023 – not to mention the next five years – brings for CRC, our clients and our team.

Marco Callegari

Co-founder

About the author

Committed to elevating brands and advertisers to engage with their audience through data led strategy, Marco specialises in evolving the media landscape with a focus on emerging trends and challenging the status quo. Putting value at the forefront, from business to the people - Marco can often be found organising the team drinks.

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