Case study: Studio Graphene

Studio Graphene is a London-based digital product agency that specialises in the development of blank canvas tech products, including apps, websites, AR, IoT and more. The company has completed over 250 projects since starting in 2014, working with both new entrepreneurs and product development teams within larger companies.

In collaboration with startups, scaleups, and renowned brands, Studio Graphene designs and builds innovative digital products, transforming fresh concepts into reality. City Road Comms was asked to create a PR campaign that explored consumer sentiment toward digital transformation, while boosting recognition of the company’s unique and innovative, yet agile approach to digital product design among potential clients.

In light of the increasing digitisation of products and services in the wake of the COVID-19 pandemic, our goal was to position Studio Graphene as a prominent voice on the topic of innovation and user experience in the tech development industry. To achieve this, we aimed to acquire fresh and intriguing perspectives on consumer opinions regarding emerging digital transformation.

We commissioned an independent survey of 2,000 UK adults. The research examined:

• Consumer sentiment toward innovation and digitalisation
• The level of understanding around new tech such as the IoT, Web3, and Metaverse
• Whether consumers felt that user experience was being taken into consideration during development
• What aspects of new technology are consumers excited about?