Case study: Studio Graphene

Studio Graphene is a digital agency that designs, builds and markets amazing new tech products. From partnering with start-ups to global brands, the agency takes client’s ideas and makes them a reality. Studio Graphene makes innovation accessible through their agile and creative approach – adding value and life into client concepts.

Before City Road Comms began working with them in May 2018, Studio Graphene had been engaged with a different PR agency but were receiving little coverage, and that which they did get was ineffective in building their brand in front of potential clients. So, what have we been doing differently to achieve such fantastic results?

Well, at the heart of our PR strategy for Studio Graphene has been regular quantitative and qualitative research. Whether it has been surveying startup founders about the challenges they face in growing their business, or quizzing consumers about the latest technological trends, this research has given our client topical, interesting and unique stories to share with journalists. In turn, this gets them into the big titles — the likes of Forbes, City AM and The Sunday Times.

We have also boosted Ritam’s own profile. As an entrepreneur himself — someone who worked as a consultant for a decade before starting his own business — Ritam is well placed to offer insight and advice to startups. And over the past 12 months of us working together, Ritam has become something of a spokesperson for the London tech scene.