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Many businesses hit pause on PR during the summer, fearing their efforts will go unnoticed. But this seasonal slowdown is often a missed opportunity. From capitalising on seasonal themes to building momentum ahead of bigger announcements, keeping PR switched on through the quieter months helps brands stay visible, relevant, and front of mind.
My Pension Expert (MPE) is one of the UK’s leading independent financial advisers specialising in retirement. CRC began its partnership with My Pension Expert in 2020, amidst the height of the Covid pandemic, and our partnership has gone from strength to strength.
Marketers are seeing major drops in web traffic as AI tools like ChatGPT and Google’s summaries answer questions directly. The new challenge? GEO - Generative Engine Optimisation. It’s no longer about ranking first on Google, but getting your content featured in AI-generated answers.
Research to build brand credibility
Targeted research to drive positioning as a sector leader
Targeted research campaign to investigate gazumping
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In financial services, earning trust starts with making the complex simple. This guide explores how effective PR and communications can help pension providers cut through industry noise, connect with audiences, and build credibility. From educational content to smart positioning, discover how your brand can turn complexity into clarity and opportunity.
Explore how aligning PR activity with clear goals and stakeholder expectations offers a more meaningful way to track impact and demonstrate value beyond traditional metrics.
Press releases still play an essential role in helping organisations share news and raise brand visibility - when used with purpose and as part of a broader comms strategy. This guide covers how to make them work for you.
