Reactive PR

What do we mean by reactive PR?

Markets move fast, and so does the media. When news breaks, journalists need expert voices who can explain what it means, why it matters, and what happens next.

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Reactive PR is the art of responding to the big stories of the day, using short and punchy comments to ensure your views appear in the most-read news stories.

Why should you consider reactive PR?

Reactive PR allows you to capitalise on the fast-moving news agenda. Whether it is a government announcement, Bank of England decision, awareness day or new report being released, these are the stories that journalists are already writing about, so having your brand appear within those articles gives you immediate credibility.

More than that, commenting on breaking news stories ensures your brand is seen as relevant. Helping people understand the ramifications of major developments underlines your expertise and enhances the view that readers will have of your organisation.

How can City Road Comms help?

We are experts in reactive PR – every day we are responding to major news stories on behalf of clients, generating media coverage and engaging content as a result.

We help organisations:

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• Monitor the media landscape for upcoming or breaking news that they can respond to. ‍
• Craft sharp, insightful commentary at speed.‍
• Build relationships with journalists who need reliable sources.‍
• Position your spokespeople as credible voices on breaking topics.

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