Press Office

What is a ‘press office’?

A press office is a broad term that refers to the department, team or individual within an organisation – or their PR agency – that is responsible for communicating with the media. Its primary function is to share your own news with journalists, liaise with them regarding background briefings or interviews, and generally share information they might need.

Why do you need a press office?

A dedicated, “always on” press office is important. It allows you to shout about your own successes, whether that is a major milestone, new partnerships, investment or funding, senior hires, or an ESG initiative.

Having PR experts manage this function will ensure your story is told clearly and arrives in the right journalists’ inboxes. More than that, PR experts can skilfully tailor the messaging for your organisation’s major announcements. After all, shouting about your own successes can easily fall on deaf ears if not framed in the right way, so you have to handle these stories with care.

How can City Road Comms help?

We act as an extension of your organisation, bolting onto your existing team so we can seamlessly manage your media relations and press office activities. We will be your brand's voice in the press – strategic, professional, and always aligned with your goals.

We leverage our strong media connections, combining this network with smart messaging and real-time responsiveness to ensure you stay visible. We will get your stories heard, as well as constantly seeking out opportunities to connect you with relevant media outlets.

‍