Quantitative Research

What do we mean by ‘data-driven PR campaigns’?

Communications comes in many forms – it might be an organisation providing updates about its own products, services and team, or it might be a member of their senior leadership sharing their expertise on a particular subject. But in amongst all these news and views, there is also the option to tell stories with data, namely by commissioning your own quantitative research.

This involves running a survey to delve deeper into trends and issues that matter to your desired audience. The findings of that survey can inform press releases, thought leadership articles, reports, blogs, social media posts and more.

Why use quantitative research within your PR strategy?

In a world overflowing with opinions, quantitative research gives you a unique point of view. It provides original data to back up strategic decisions, shape campaigns, and drive media outreach.

Crucially, commissioning your own research gives you data that no one else has, in turn meaning you can tell stories that no one else can. Journalists and their readers love these timely, unique insights on topics that matter.

Quantitative research can:

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•  Reveal what your audience really thinks, not just what they say.
•  Uncover trends, behaviours, and gaps that your competitors haven’t spotted.
• ‍ Fuel media stories with stats that capture attention and offer a new perspective.

How can City Road Comms help?

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We can manage the entire process from start to finish. We come up with ideas for what we should commission quantitative research to explore, we find the research partners, we write the survey, we analyse the data, we decide on how to use the results in an impactful way, and we create all the content and communications to publicise your research.

The end result is engaging content, attention-grabbing media coverage, and demonstrating your brand’s knowledge and expertise around important topics.

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