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Marketers are seeing major drops in web traffic as AI tools like ChatGPT and Google’s summaries answer questions directly. The new challenge? GEO - Generative Engine Optimisation. It’s no longer about ranking first on Google, but getting your content featured in AI-generated answers.
nuom is a healthtech consultancy helping organisations improve healthcare outcomes through product development, AI, and go-to-market strategies. To build its media presence and stand out in a crowded sector, nuom set out to carve a distinctive voice in the conversation around AI in healthcare.
As brands fight for attention on social media, many are sacrificing clarity for clicks. We explore why a balanced strategy, combining short-form engagement with long-form depth, is key to building trust and credibility.
Research to build brand credibility
Targeted research to drive positioning as a sector leader
Targeted research campaign to investigate gazumping
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In financial services, earning trust starts with making the complex simple. This guide explores how effective PR and communications can help pension providers cut through industry noise, connect with audiences, and build credibility. From educational content to smart positioning, discover how your brand can turn complexity into clarity and opportunity.
Explore how aligning PR activity with clear goals and stakeholder expectations offers a more meaningful way to track impact and demonstrate value beyond traditional metrics.
Press releases still play an essential role in helping organisations share news and raise brand visibility - when used with purpose and as part of a broader comms strategy. This guide covers how to make them work for you.
