Our insights

The latest from the CRC team

Latest blog posts

Summer slowdown? No chance – make hay while the sun shines!

Many businesses hit pause on PR during the summer, fearing their efforts will go unnoticed. But this seasonal slowdown is often a missed opportunity. From capitalising on seasonal themes to building momentum ahead of bigger announcements, keeping PR switched on through the quieter months helps brands stay visible, relevant, and front of mind.

My Pension Expert: Creating a consumer champion

My Pension Expert (MPE) is one of the UK’s leading independent financial advisers specialising in retirement. CRC began its partnership with My Pension Expert in 2020, amidst the height of the Covid pandemic, and our partnership has gone from strength to strength.

Thought leadership: The key to GEO (Generative Engine Optimisation)

Marketers are seeing major drops in web traffic as AI tools like ChatGPT and Google’s summaries answer questions directly. The new challenge? GEO - Generative Engine Optimisation. It’s no longer about ranking first on Google, but getting your content featured in AI-generated answers.

Latest case studies

Avilio

Research to build brand credibility

infinitSpace

Targeted research to drive positioning as a sector leader

Market Financial Solutions

Targeted research campaign to investigate gazumping

Latest guides

Demystifying pensions: The importance of effective communication in complex markets

In financial services, earning trust starts with making the complex simple. This guide explores how effective PR and communications can help pension providers cut through industry noise, connect with audiences, and build credibility. From educational content to smart positioning, discover how your brand can turn complexity into clarity and opportunity.

Return on Expectations: Understanding how to measure success in PR

Explore how aligning PR activity with clear goals and stakeholder expectations offers a more meaningful way to track impact and demonstrate value beyond traditional metrics.

The press release is dead long live the press release

Press releases still play an essential role in helping organisations share news and raise brand visibility - when used with purpose and as part of a broader comms strategy. This guide covers how to make them work for you.

Careers

Looking for your next challenge?

We’re always on the look out for fresh talent and new ideas. If you’re passionate about sparking conversations through research led PR, send us your CV and cover letter or check out the available roles below.

We don't have any open vacancies right now, but we're always keen to hear from talented individuals.

Send your CV to jobs@cityroadcomms.co.uk and tell us why you stand out.