Blog Posts | City Road Communications

The art of im-PR-sonation: how we ensure our clients' content hits the mark

Copywriting in PR is essentially authorial subterfuge, and your skills as a copywriter are measured by how little your fingerprints can be detected in the published content of your clients.

Measurement in PR - One size doesn't fit all

The thorny issue of PR measurement. It’s a topic that PR agencies – quite rightly – are regularly asked about. “How do I measure the success of PR? How do I know it’s working?”

Peckwater Brands: PR strategy to raise awareness for a new startup with a unique proposition

Peckwater Brands emerged onto the scene in 2019 with a fresh and unique proposition. Peckwater’s leadership team recognised that strategic PR would be crucial in driving their growth. That’s where CRC came in.

Six things I've learnt in my first six months at CRC- Rachel Mitchell

Rachel Mitchell joined City Road comms in April 2024 and reflects on her first six months with the agency, sharing six key lessons she learnt to date.

Chetwood Financial: Executing a cohesive, integrated brand-building strategy

Chetwood Financial is a UK-based digital bank offering innovative, customer-focused financial products and services, alongside specialist buy-to-let mortgage options. Chetwood needed a PR strategy to enhance the visibility of its product brands and their offerings while improving its own corporate profile as a digital bank.

What makes a PR agency agile?

Agility is undoubtedly crucial in PR. If you want to attract and retain both great clients and great employees, you have to adapt, you have to be agile.

Six things I've learnt in my first six months in PR

Ned Eckersley joined City Road Comms in September 2023, marking his first move into the world of PR and comms. Reflecting on his first six months with the agency, Ned shares six key lessons he learnt to date.

Newsjacking 101: A beginner's guide to reactive PR

In the fast-paced world of PR and comms, building your brand, staying relevant and engaging with your audience requires getting your messaging out there consistently and prominently.

Meet the City Road Comms team: Scott Rimell

Coming on board as a communications executive, Scott has established himself in the personal finance space. Scott works across several of CRC’s consumer-facing financial services clients, including an independent financial adviser and one of the UK’s leading digital banks.

Blog Post

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The art of im-PR-sonation: how we ensure our clients' content hits the mark

Measurement in PR - One size doesn't fit all

Peckwater Brands: PR strategy to raise awareness for a new startup with a unique proposition

Six things I've learnt in my first six months at CRC- Rachel Mitchell

Chetwood Financial: Executing a cohesive, integrated brand-building strategy

What makes a PR agency agile?

Six things I've learnt in my first six months in PR

Newsjacking 101: A beginner's guide to reactive PR

Meet the City Road Comms team: Scott Rimell

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