Blog Posts | City Road Communications

Standing out in the crowded healthtech marketplace

nuom is a healthtech consultancy helping organisations improve healthcare outcomes through product development, AI, and go-to-market strategies. To build its media presence and stand out in a crowded sector, nuom set out to carve a distinctive voice in the conversation around AI in healthcare.

Attention economy dogfight: the dangers of relying on social media for your brand communications

As brands fight for attention on social media, many are sacrificing clarity for clicks. We explore why a balanced strategy, combining short-form engagement with long-form depth, is key to building trust and credibility.

Research to build brand credibility

Avilio wanted PR results that would help to build the brand’s reputation. Specifically, it wanted to ensure that when prospects put 'Avilio’ into an online search, they would see a raft of coverage and articles showcasing the business' expertise.

CRC in the mix for PR Agency of Year at Headline Money Awards

We’ve just been shortlisted in the ‘PR Agency of the Year’ category at the 2025 Headline Money Awards, which celebrates the best in journalism and comms across financial services media.

infinitSpace: Targeted research to drive positioning as a sector leader

infinitSpace creates and manages flexible workspaces on behalf of commercial landlords, and City Road Comms has been with them since the start, as the business has gone from strength to strength.

MFS: Targeted research campaign to investigate gazumping

Founded in 2006, Market Financial Solutions is a London-based specialist lender that provides bridging loans and buy-to-let mortgages. Focused on targeting mortgage brokers, CRC has been providing PR services to MFS since 2016.

My Pension Expert: Creating a consumer champion

My Pension Expert (MPE) is one of the UK’s leading independent financial advisers specialising in retirement. CRC began its partnership with My Pension Expert in 2020, amidst the height of the Covid pandemic, and our partnership has gone from strength to strength.

The curse of knowledge in PR - how to tell your story without being too technical

So, how do we deliver successful comms strategies for businesses with very technical products, or operating in niche sectors? Here’s how City Road Comms makes its campaigns more PR, less Proust.

Meet the City Road Comms team: Hector Johnston Stewart

Hector joined City Road Comms in July 2021, bringing with him a uniquely varied set of experiences. Hector plays a key role in devising and executing PR strategies and liaising with clients.

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Standing out in the crowded healthtech marketplace

Attention economy dogfight: the dangers of relying on social media for your brand communications

Research to build brand credibility

CRC in the mix for PR Agency of Year at Headline Money Awards

infinitSpace: Targeted research to drive positioning as a sector leader

MFS: Targeted research campaign to investigate gazumping

My Pension Expert: Creating a consumer champion

The curse of knowledge in PR - how to tell your story without being too technical

Meet the City Road Comms team: Hector Johnston Stewart

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