“We are on a highway to climate hell with our foot still on the accelerator.”

You don’t have to look far to find eye-catching headlines regarding the fast-approaching climate catastrophe. In fact, with the COP27 climate summit currently taking place in Egypt (6-18 November), you’d have to go out of your way to avoid them.

The quote above, from António Guterres, Secretary-General of the United Nations, came as part of a speech to world leaders, imploring them to do more, financially and legislatively, to tackle climate change. But it’s not just governments that must take note – it’s only through a concerted, united effort that meaningful progress can be achieved. Governments, scientists, businesses, charities, consumers – each group has a significant role to play.

To that end, we are delighted to introduce The Forest of City Road Communications.

What’s that?

Working with Tree-Nation, a global tree-planting organisation that was launched in 2006, we are creating our own forest. This is not a one-off donation but rather an ongoing ESG initiative that we have implemented to take action against climate change.

To date, Tree-Nation has helped plant more than 24 million trees worldwide. It develops reforestation and conservation projects to restore forests, create jobs, support local communities and protect biodiversity – organisations and individuals can throw their weight behind this work, financing the projects, offsetting their carbon emissions and contributing to a more sustainable future. We are proud to have joined this mission. 

To get things started, and to mark City Road Comms’ fifth birthday, we’ve planted 500 ceriops tagal trees as part of the Madagascar Reforestation Project. These trees will offset 20,000 kilograms of carbon in their lifetime.

Further to this, as of November 2022, we will be adding to The Forest of City Road Communications regularly: each month we will plant one tree for every member of our team and for every client we are working with each calendar month.

In the months and years to come, we look forward to growing our forest and supporting reforestation projects globally. 

Share your thoughts

We are not sharing this news to pat ourselves on the back. We do so to share ideas as to what we can do – however little or large – to tackle the issues that confront us, as people and businesses, on a daily basis. 

There is no room for complacency – sustainability initiatives and ESG policies are not merely a box to tick. At City Road Comms, we will strive to do more, and we will continue to update you on the action we take.

If you have any ideas of great causes, projects, initiatives or charities to support, please do share them with us. 

Dominic Pollard

Communications Director

About the author

With a history degree, journalism Master’s, and several years’ experience writing about business and technology for both the national and trade press, Dominic moved into the world of content marketing and comms in 2014. He joined City Road Comms in 2016, becoming the agency’s director of comms two years later. Dominic now oversees clients’ strategies and the overall operations of the agency.

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