Peckwater Brands: PR strategy to raise awareness for a new startup with a unique proposition
Peckwater Brands emerged onto the scene in 2019 with a fresh and unique proposition. Founded by former Uber Eats and Deliveroo executives, this virtual food brand operator partners with existing restaurants and takeaways to launch delivery-only brands.
By enabling these businesses to generate new revenue streams and optimise underused kitchen capacity, Peckwater was well-positioned to make a significant impact in the hospitality industry. However, to truly make its mark, Peckwater needed a PR partner that could rapidly build its profile and secure impactful B2B media coverage.
In 2021, with the experience, funding, and a robust business model in place, Peckwater’s leadership team recognised that strategic PR would be crucial in driving their growth. That’s where CRC came in. We got straight to work, with a clear mission to elevate Peckwater’s profile by highlighting the company’s credentials, the expertise of its C-suite, and its unique value proposition.
We began with a comprehensive profiling push, ensuring that Peckwater’s key messages and unique business model were communicated effectively to the right audiences. Our strategy involved a mix of thought leadership articles and quantitative research, which helped Peckwater secure consistent coverage across the hospitality media.
As Peckwater’s media profile grew, we leveraged it further by providing reactive industry comments on timely topics such as the Government’s response to the COVID-19 pandemic and the hospitality industry’s challenges during the cost-of-living crisis. These comments kept Peckwater in the conversation and positioned the company as a thought leader in the industry.
In addition to securing media coverage, we also created multiple whitepapers for Peckwater. These educational reports delved into industry trends and offered insights into how hospitality businesses could tackle pressing challenges. Beyond raising awareness, these whitepapers served as valuable tools for sales and lead generation.
In the first twelve months of our partnership, we secured 130 pieces of coverage for Peckwater, achieving an estimated 2.72 million views. The high-profile coverage included prominent outlets such as Sky News, Daily Mail, MSN, Yahoo News, and City AM, as well as key trade publications like Propel and Big Hospitality (now Restaurant Magazine).
Our partnership with Peckwater is a great example of the power of a strategic, well-executed PR strategy. We’re proud of the impactful work we achieved together and the lasting impression Peckwater has made in the hospitality industry.
Hector Johnston Stewart
Account Manager
About the author
Hector joined CRC as a communications executive in 2021, having previously held PR and comms roles at companies in the UK and the Middle East. Since arriving at the company, Hector has worked with clients from the finance, tech, property and hospitality sectors. His responsibilities include liaising with clients and journalists, generating content, and working with the accounts team to provide input on messaging and strategy.
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