Case study: Chetwood Financial

Executing a cohesive, integrated brand-building strategy 

Chetwood Financial is a UK-based digital bank offering innovative, customer-focused financial products and services, alongside specialist buy-to-let mortgage options. Based in Wrexham, the company prides itself on speed, ease of use, and competitive rates. Chetwood needed a PR strategy to enhance the visibility of its product brands and their offerings while improving its own corporate profile as a digital bank. 

Chetwood Financial is a UK-based digital bank offering innovative, customer-focused financial products and services, alongside specialist buy-to-let mortgage options. Based in Wrexham, the company prides itself on speed, ease of use, and competitive rates.  

Although Chetwood Financial operates as the main banking entity, it also manages individual product brands: SmartSave, LiveLend, and ModaMortgages. This structure presented a unique challenge: Chetwood needed a PR strategy to enhance the visibility of these brands and their offerings while improving its own corporate profile as a digital bank. 

We crafted a comprehensive PR strategy that effectively linked Chetwood’s individual brands to the overarching Chetwood Financial name. Our goal was to elevate the entire group’s reputation and increase recognition for each brand within its specific market. 

Our approach included detailed market research to identify and address key issues and trends in personal finance. This research was vital in positioning Chetwood and its brands as thought leaders which truly understand the financial challenges faced by their customers. We used these insights to develop content that resonated with the target audience, ensuring Chetwood maintained a credible and influential media presence. 

We also focused on providing timely and impactful reactive comments for Chetwood’s founder and spokesperson. These comments were crucial in covering significant financial stories, such as inflation data and interest rate decisions, keeping Chetwood at the forefront of media discussions. 

In addition to managing proactive media relations, we supported Chetwood through several communications crises. Our responsive and careful handling of these issues helped mitigate any negative impacts and preserved the positive perception of the brands.